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	<title>Zapwater Blog</title>
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	<link>http://blog.zapwater.com</link>
	<description>Zap Blog</description>
	<lastBuildDate>Fri, 18 May 2012 16:41:21 +0000</lastBuildDate>
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		<title>WEEGEE&#8217;S WORLD</title>
		<link>http://blog.zapwater.com/2012/05/weegees-world/</link>
		<comments>http://blog.zapwater.com/2012/05/weegees-world/#comments</comments>
		<pubDate>Fri, 18 May 2012 16:41:21 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[Andy Biggs]]></category>
		<category><![CDATA[brigid]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1974</guid>
		<description><![CDATA[I was recently given the opportunity to travel to New York City with Zapwater client and incredibly talented photographer Andy Biggs for deskside appointments. While most of our time was spent darting from meeting to meeting, we did manage to break away for a bit and visit the museum at the International Center of Photography. [...]]]></description>
			<content:encoded><![CDATA[<p>I was recently given the opportunity to travel to New York City with Zapwater client and incredibly talented photographer <a href="www.AndyBiggs.com" title="Andy Biggs" target="_blank">Andy Biggs</a> for deskside appointments. While most of our time was spent darting from meeting to meeting, we did manage to break away for a bit and visit the museum at the <a href="http://www.icp.org/" title="International Center of Photography" target="_blank">International Center of Photography</a>. On my previous visits to New York, I’d visited the Met and the MoMA, but the ICP museum was unfamiliar territory.  Thankfully, I had a pro to show me the ropes!</p>
<p>My favorite exhibit at the museum was ‘<a title="Weegee: Murder Is My Business" href="http://www.icp.org/museum/exhibitions/traveling/weegee" target="_blank">Weegee: Murder Is My Business</a>,’ a gallery of photographs by Weegee, a press photographer during the 1930s and &#8217;40s. He worked mainly as a freelance photographer who documented the activity of New York’s police and fire departments, capturing graphic, grotesque, yet surprisingly captivating photos of crime scenes as well as photos of urban life in NYC. I was fascinated not only by his photographic techniques but also his relentlessness in the images he took … including horrific murder scenes.</p>
<p>I would definitely recommend anyone visiting New York to take a trip to the ICP museum and check out some of the exhibits. The museum offers a wonderful look into the world of photography with exclusive images you won’t find anywhere else!</p>
<p>The man behind the camera:</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/Weegee.jpg"><img class="aligncenter size-full wp-image-1975" title="Weegee" src="http://blog.zapwater.com/wp-content/uploads/2012/05/Weegee.jpg" alt="" width="200" height="252" /></a></p>
<p>The scene at a New York City fire:</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/Weegee-Fire.jpg"><img class="aligncenter size-medium wp-image-1976" title="Weegee Fire" src="http://blog.zapwater.com/wp-content/uploads/2012/05/Weegee-Fire-239x300.jpg" alt="" width="239" height="300" /></a></p>
<p>A hot summer day:</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/Weegee-Summer.jpg"><img class="aligncenter size-medium wp-image-1977" title="Weegee Summer" src="http://blog.zapwater.com/wp-content/uploads/2012/05/Weegee-Summer-300x232.jpg" alt="" width="300" height="232" /></a></p>
<p>Brigid </p>
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		<title>2012&#8242;S REMAINING MUST-SEE MOVIE LIST</title>
		<link>http://blog.zapwater.com/2012/05/2012s-remaining-must-see-movie-list/</link>
		<comments>http://blog.zapwater.com/2012/05/2012s-remaining-must-see-movie-list/#comments</comments>
		<pubDate>Wed, 16 May 2012 19:17:20 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1962</guid>
		<description><![CDATA[I’m what you might call a movie nerd. Growing up, weekends were reserved for movie dates with my parents and brother. Whether it was the latest Bruce Willis feature (I had what one might call an obsession as a child) or a Disney classic, I tremendously looked forward to the weekend when we would carefully [...]]]></description>
			<content:encoded><![CDATA[<p>I’m what you might call a movie nerd. Growing up, weekends were reserved for movie dates with my parents and brother. Whether it was the latest Bruce Willis feature (I had what one might call an obsession as a child) or a Disney classic, I tremendously looked forward to the weekend when we would carefully select what film to see. Fascinated by the construction, time, thought and effort that go into creating a film, I eventually became part of the “Movie &amp; TV” team for my college’s weekly entertainment magazine, The Buzz. This job allowed me to watch films, meet some of the greats, like Roger Ebert, and attend film festivals (for free!). As a yearly tradition, I like to create my “must-see” list for the year.</p>
<p>I figured what better way to kick-off the summer than to share my year’s remaining list with you. Just a few notes, I always want to see anything with Joseph Gordon-Levitt, gangsters (of the 1920s variety), classic novel or comic book plots, period pieces, and as of lately Sweeds.</p>
<p>In no particular order:</p>
<p>1. <a title="Snow White and the Huntsman" href="http://www.imdb.com/title/tt1735898/" target="_blank">Snow White and the Huntsman</a> – “Grown up” fairy tales have been making a splash for a few years now. But Charlize looks seriously wicked as the evil queen, and I can’t wait.<br />
2. <a title="Prometheus" href="http://www.imdb.com/title/tt1446714/" target="_blank">Prometheus</a> – Ridley Scott directed and it involves…aliens. Nerd moment. But really, have you seen the trailer?<br />
3. <a title="Brave" href="http://www.imdb.com/title/tt1217209/" target="_blank">Brave</a> –This looks adorable and somewhat inspiring. Also, the main character has some fantastic long red hair.<br />
4. <a title="Take this Waltz" href="http://www.imdb.com/title/tt1592281/">Take this Waltz</a> – A dramatic Michelle Williams film. Aren’t they always awesome?<br />
5. <a title="The Dark Knight Rises" href="http://www.imdb.com/title/tt1345836/">The Dark Knight Rises</a> – Chills.</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/The-Dark-Knight-Rises.jpg"><img class="aligncenter size-medium wp-image-1971" title="The Dark Knight Rises" src="http://blog.zapwater.com/wp-content/uploads/2012/05/The-Dark-Knight-Rises-202x300.jpg" alt="" width="202" height="300" /></a><br />
6. <a title="The Amazing Spider-Man" href="http://www.imdb.com/title/tt0948470/" target="_blank">The Amazing Spider-Man</a>– One of my favorite cartoons growing up. Plus, I’m super excited they are showcasing Gwen Stacy. I hope all comic nerds are wondering if this will end the same way as the books.<br />
7. <a title="Easy Money" href="http://www.imdb.com/title/tt1291652/" target="_blank">Easy Money</a>– A hit Sweedish film now showing in America; starring the excellent and talented Joel Kinnaman.<br />
8. <a title="Lawless" href="http://www.imdb.com/title/tt1212450/">Lawless</a>– The cast is intriguing, and I am a huge fan of John Hillcoat’s The Road.<br />
9. <a title="Gangster Squad" href="http://www.imdb.com/title/tt1321870/" target="_blank">Gangster Squad</a>  – I seriously love the 1920s. That’s all.<br />
10. <a title="Resident Evil: Retribution" href="http://www.imdb.com/title/tt1855325/" target="_blank">Resident Evil: Retribution</a>– I’m not embarrassed to say I love these films.<br />
11. <a title="Looper" href="http://www.imdb.com/title/tt1276104/" target="_blank">Looper</a>– Joseph Gordon Levitt and Bruce Willis. Yes.<br />
12. <a title="Anna Karenina" href="http://www.imdb.com/title/tt1781769/" target="_blank">Anna Karenina</a>– Russian period piece based on a novel and an affair – I’ll be there.<br />
13. <a title="This is 40" href="http://www.imdb.com/title/tt1758830/" target="_blank">This is 40</a>– The “sort-of” sequel to Knocked Up. Katherine Heigl isn’t in it, so yeah, that’s a definite plus.<br />
14. <a title="The Great Gatsby" href="http://www.imdb.com/title/tt1343092/" target="_blank">The Great Gatsby</a>– Baz better do this book right. The all-star cast has some serious potential. This will be one of everyone’s definite must sees.</p>
<p><a title="Stephanie Poquette" href="http://twitter.com/#!/spif_po" target="_blank">Stephanie Poquette</a></p>
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		<title>MY LAST TRIP DOWN WISTERIA LANE</title>
		<link>http://blog.zapwater.com/2012/05/my-last-trip-down-wisteria-lane/</link>
		<comments>http://blog.zapwater.com/2012/05/my-last-trip-down-wisteria-lane/#comments</comments>
		<pubDate>Tue, 15 May 2012 19:28:39 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[Desperate Housewives]]></category>
		<category><![CDATA[Michael]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Working at Zapwater]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1958</guid>
		<description><![CDATA[After 8 years and 200 episodes the women of Wisteria Lane hung up their aprons and high heels with the series finale of Desperate Housewives on ABC. I will admit that I’ve had my ups and downs with the show. At times gripping, always salacious, and often ridicules, Desperate Housewives truly became a cultural phenomenon. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/DH.jpg"><img class="aligncenter size-medium wp-image-1959" title="DH" src="http://blog.zapwater.com/wp-content/uploads/2012/05/DH-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>After 8 years and 200 episodes the women of Wisteria Lane hung up their aprons and high heels with the series finale of <a title="Desperate Housewives on ABC" href="http://abc.go.com/shows/desperate-housewives" target="_blank">Desperate Housewives on ABC</a>. I will admit that I’ve had my ups and downs with the show. At times gripping, always salacious, and often ridicules, Desperate Housewives truly became a cultural phenomenon. It was a hit from the beginning, drawing millions of viewers and launching the careers of many its stars. I vividly recall being a sophomore at Loyola Marymount University and tuning in every week with my girlfriends as the plots unfolded and the scandals broke. We were hooked to say the least.</p>
<p>Over time the show started to choke on its own fumes and lost momentum. While never completely dropping off the radar it started to lack the sizzle it once had. I, like many other viewers, bounced in and out, watching from time to time while wishing the show could recapture the heat. Then last year I heard the show would return for one last season before its final kiss goodbye.</p>
<p>I vowed to give it the old college try and return to Wisteria Lane. I was thrilled to see that I immediately got sucked back in. The girls were up to their necks in a murder cover up; mixed right in with the show’s campy drama, fashion, and laughs I had always loved. I found myself tuning in every week and telling many a friend and Zapwater coworker that “Desperate Housewives was one of my favorite shows on TV again”. Although often mocked I didn’t care. They had me again hook line and sinker and I could not wait to see how the show unfolded.</p>
<p>With the final episode airing last night I couldn’t have been more pleased. The show wrapped up just the way I hoped. Drama, laughter and suspense were all present but love, family, and friends ruled the night. To recap the final moments of the show (SPOILERS) Susan (<a title="Teri Hatcher" href="http://www.imdb.com/name/nm0000159/" target="_blank">Teri Hatcher</a>) prepares for her move and tells the new young owner of her house that Wisteria Lane was anything but boring. As she took one last drive around the block everyone who had died on the show including husband Mike and Mary Alice (the show’s narrator), were there to watch her go. Hoping those on the lane would remember that even the most desperate life is wonderful. Of course, the final shot of the finale showed us the new owner of Susan’s home, a woman named Jennifer, was hiding a secret of her own. Some things will never change on Wisteria Lane!</p>
<p><a title="Michael Corrigan" href="https://twitter.com/#!/billieholigay" target="_blank">Michael Corrigan</a></p>
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		<title>GET CHEEKY WITH IT AT THE ANTHEM!</title>
		<link>http://blog.zapwater.com/2012/05/get-cheeky-with-it-at-the-anthem/</link>
		<comments>http://blog.zapwater.com/2012/05/get-cheeky-with-it-at-the-anthem/#comments</comments>
		<pubDate>Mon, 14 May 2012 18:14:24 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Mary]]></category>
		<category><![CDATA[The Anthem]]></category>
		<category><![CDATA[Working at Zapwater]]></category>
		<category><![CDATA[Zapwater Clients]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1944</guid>
		<description><![CDATA[The gorgeous weather that spoiled us back in February has returned and I expect to see all of the patios mentioned in an earlier post to be jam packed this week. In particular, The Anthem in Wicker Park is debuting its new patio for the Cheeky Sadie Hawkin’s (Vice Versa, Turnabout, you know the one) [...]]]></description>
			<content:encoded><![CDATA[<p>The gorgeous weather that spoiled us back in February has returned and I expect to see all of the patios mentioned in an <a title="earlier post" href="http://blog.zapwater.com/2012/03/hot-times-summer-er-march-in-the-city/">earlier post</a> to be jam packed this week. In particular, The Anthem in Wicker Park is debuting its new patio for the Cheeky Sadie Hawkin’s (Vice Versa, Turnabout, you know the one) event on Thursday, May 17th from 6-8 PM.</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/hawkins-23.jpg"><img src="http://blog.zapwater.com/wp-content/uploads/2012/05/hawkins-23-156x300.jpg" alt="" title="hawkins (2)" width="156" height="300" class="aligncenter size-medium wp-image-1954" /></a></p>
<p>It’s your once in a lifetime chance to relive your glory days (or redo your not-so-glory-days) while sipping on everyone’s favorite seasonal brews from Leinenkugels, margaritas and exclusive Cheeky Punch. Other goodies include his and her passed apps and spiked popsicles for dessert. DJ Megan Taylor will spin some of the 90’s and early 2000’s hits that are guaranteed to bring back some fond memories. My fingers are crossed for some Sister Hazel, New Radicals, Barenaked Ladies and maybe a little K-Ci and JoJo to slow things down.</p>
<p>So invite your favorite guy pal, be it your boyfriend, hubby, gay best friend, co-worker, etc., and grab your tickets <a title="here" href="http://www.fanfueled.com/Event/Details/2772-cheekychicago-leinenkugel-present-the-sadie-hawkins-throwback-party">here</a> for $20 in advance or $25 at the door. It’s a Thursday night, so no excuses, we all know what a typical Friday at the office looks like during the summer.</p>
<p>Cheers!<br />
<a title="Mary Doyle" href="http://twitter.com/#!/doylemk">Mary Doyle </a></p>
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		<title>MY FIRST ROAD TRIP</title>
		<link>http://blog.zapwater.com/2012/05/my-first-road-trip/</link>
		<comments>http://blog.zapwater.com/2012/05/my-first-road-trip/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:00:26 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Leslie]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[Working at Zapwater]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1937</guid>
		<description><![CDATA[What’s life without spontaneity? Earlier this month, I planned a week-long vacation in Florida and three days into it, I decided to pack up and hit Interstate 95 with a friend for a 700 mile journey from West Palm Beach, Fla. to Charlotte, N.C. Space was tight, the sun was hot and many memories were [...]]]></description>
			<content:encoded><![CDATA[<p>What’s life without spontaneity? Earlier this month, I planned a week-long vacation in Florida and three days into it, I decided to pack up and hit Interstate 95 with a friend for a 700 mile journey from West Palm Beach, Fla. to Charlotte, N.C.  Space was tight, the sun was hot and many memories were made.  </p>
<p>For the road trip veterans out there, I’ve included five key takeaways from my expedition:</p>
<p>1. Leave the hair spray at home. Don’t waste your time styling your hair when road tripping in a 97’ BMW convertible. I learned my lesson after day one when I spent 20 minutes brushing knots out of my one-curled hair.</p>
<p>2. Stock up on your favorite tunes. In my case, my travel buddy and I stopped by the nearest Walmart and picked up a few “best of” cd’s, including my personal trip-favorite, Run DMC.  By day three, I mastered the “huh’s” in <a href="http://www.youtube.com/watch?v=_hN1SKVx31s" title=""It's Like That."" target="_blank">&#8220;It&#8217;s Like That.&#8221;</a></p>
<p>3. Hit the local eateries. My favorite meal was at <a href="http://eatatfig.com/" title="FIG" target="_blank">FIG</a>, in Charleston, S.C. Their menu items change daily and use only local and sustainable foods. If you find yourself there, I highly recommend the <a href="http://www.foodspotting.com/reviews/411712" title="Coddle Sea Island Farm Egg" target="_blank">Coddled Sea Island Farm Egg</a> with lump crab. Delish! </p>
<p>4. Throw the schedule out the window. You’re only going to stress yourself out by sticking to a strict plan. Leave room for flexibility and enjoy the sights. We explored a couple beaches on our drive to Charlotte. As we were leaving Charleston, the last morning of the trip, we decided to stop at the Isle of the Palms (pictured below), where I took a two mile walk on the beach, which was the most peaceful moment of the trip. It was just what I needed before heading back to Chicago to start my new position at Zapwater.</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/Isle-of-the-Palms.jpg"><img src="http://blog.zapwater.com/wp-content/uploads/2012/05/Isle-of-the-Palms-300x236.jpg" alt="" title="Isle of the Palms" width="300" height="236" class="aligncenter size-medium wp-image-1938" /></a></p>
<p>5. Remember the three S’s: sunscreen, sunglasses and snacks. </p>
<p>With my first trip under my belt, I hope there are many more to come. There’s nothing like creating memories on the road.</p>
<p>Best,<br />
<a href="https://twitter.com/#!/lesliepetersen" title="Leslie" target="_blank">Leslie</a></p>
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		<title>MY GOLDEN SMILE</title>
		<link>http://blog.zapwater.com/2012/05/goldensmile/</link>
		<comments>http://blog.zapwater.com/2012/05/goldensmile/#comments</comments>
		<pubDate>Sun, 13 May 2012 01:08:53 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Bulldog Awards]]></category>
		<category><![CDATA[GOLDEN TRUMPETS]]></category>
		<category><![CDATA[sabre awards]]></category>
		<category><![CDATA[Working at Zapwater]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1927</guid>
		<description><![CDATA[What a week it has been at Zapwater! First, we were notified that we won seven Bulldog Awards, a national public relations industry competition judged by top-tier journalists. We were excited to learn that we won more awards than any other agency in the United States. On Tuesday, one of our campaigns was recognized as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/306191_10150897878230429_698140428_12400537_1465964108_n.jpg"><img class="aligncenter size-medium wp-image-1928" title="306191_10150897878230429_698140428_12400537_1465964108_n" src="http://blog.zapwater.com/wp-content/uploads/2012/05/306191_10150897878230429_698140428_12400537_1465964108_n-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/pcc-golden-trumpet-awards.jpg"><img class="aligncenter size-medium wp-image-1929" title="pcc-golden-trumpet-awards" src="http://blog.zapwater.com/wp-content/uploads/2012/05/pcc-golden-trumpet-awards-300x185.jpg" alt="" width="300" height="185" /></a></p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/bulldog.jpg"><img class="aligncenter size-medium wp-image-1930" title="bulldog" src="http://blog.zapwater.com/wp-content/uploads/2012/05/bulldog-300x85.jpg" alt="" width="300" height="85" /></a></p>
<p>What a week it has been at <a href="www.zapwater.com">Zapwater! </a> </p>
<p>First, we were notified that we won <a href="http://www.bulldogreporter.com/files/bulldog-awards-winners-2012.pdf">seven Bulldog Awards</a>, a national public relations industry competition judged by top-tier journalists.  We were excited to learn that we won more awards than any other agency in the United States.</p>
<p>On Tuesday, one of our campaigns was recognized as the Best Fashion &#038; Beauty campaign in North America. <a href="http://www.zapwater.com">Zapwater</a> received a <a href="http://www.holmesreport.com/news-info/11854/Diamond-and-Gold-SABRE-Award-Winners.aspx">Gold Sabre</a>, the biggest and most prestigious award in the public relations industry. The Sabre Awards were dominated by the biggest agencies in the world, and we were proud to be in such good company.   </p>
<p>Finally,<a href="http://www.zapwater.com"> Zapwater</a> is proud to announce that the agency was awarded six “Trumpets” in the <a href="http://www.publicity.org/">Publicity Club of Chicago’s annual Golden Trumpet Awards</a>.  <a href="http://www.zapwater.com">Zapwater</a> received <a href="http://www.publicity.org/?page_id=4123">four Gold</a> and <a href="http://www.publicity.org/?page_id=4113">two Silver Trumpets.</a>  </p>
<p>Since January 2012, <a href="http://www.zapwater.com">Zapwater</a> has now received 18 industry accolades on behalf of seven different client campaigns.  </p>
<p>The accolades we have recently won reaffirm this agency’s commitment to be the best boutique agency in the country.</p>
<p>We’re looking forward to delivering more award-winning campaigns throughout 2012 and into 2013. </p>
<p><a href="http://www.twitter.com">David Zapata<br />
</a>President</p>
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		<title>HAPPY MOTHER&#8217;S DAY</title>
		<link>http://blog.zapwater.com/2012/05/happy-mothers-day-2/</link>
		<comments>http://blog.zapwater.com/2012/05/happy-mothers-day-2/#comments</comments>
		<pubDate>Sat, 12 May 2012 14:50:51 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[Mayra]]></category>
		<category><![CDATA[Mother's Day]]></category>
		<category><![CDATA[Working at Zapwater]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1920</guid>
		<description><![CDATA[This Sunday is Mother’s Day. For the first time in my life, I understand what it means to celebrate mothers. I used to consider it a “Hallmark holiday.” My sister and I normally wait until the last minute, pick up a gift certificate for a mani/pedi and take my mom to brunch. Hugs and kisses [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/mothers_day_03.jpg"><img src="http://blog.zapwater.com/wp-content/uploads/2012/05/mothers_day_03-300x300.jpg" alt="" title="mothers_day_03" width="300" height="300" class="aligncenter size-medium wp-image-1923" /></a></p>
<p>This Sunday is Mother’s Day.  For the first time in my life, I understand what it means to celebrate mothers.  I used to consider it a “<a href="http://www.hallmark.com">Hallmark holiday</a>.”  </p>
<p>My sister and I normally wait until the last minute, pick up a gift certificate for a mani/pedi and take my mom to brunch.  Hugs and kisses are given and a “Happy Mother’s Day” is shouted as we leave the restaurant.  </p>
<p>This year, I plan to tell my mother how much I appreciate everything she has done for me the 38 years and acknowledge how much of herself she gave up or put on hold to do the most important, demanding and selfless job there is.  It took me becoming a mother to realize this.</p>
<p>My daughter is two and half and quite a little piece of work.  The apple doesn’t fall far from the tree, I guess.  I love her more than anything, but I will say that I have cried as much as I have laughed.  The last couple years have been the most challenging and rewarding of my life.  </p>
<p>A few months ago, I was having a particularly bad day and called my dear and wise friend who is a mother of three to ask if I was the only mom that wasn’t overjoyed and totally overwhelmed.  She sent me the following <a href="http://www.huffingtonpost.com/glennon-melton/dont-carpe-diem_b_1206346.html">blog entry. </a></p>
<p>I have it bookmarked and read this to remind myself to continue putting one foot in front of the other.  It’s difficult and I’m struggling, but I am not failing.         </p>
<p>Carry on, warriors.</p>
<p>Mayra Bacik<br />
CFO</p>
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		<title>VIDAL SASSOON, A CUT ABOVE</title>
		<link>http://blog.zapwater.com/2012/05/vidal-sassoon-a-cut-above/</link>
		<comments>http://blog.zapwater.com/2012/05/vidal-sassoon-a-cut-above/#comments</comments>
		<pubDate>Fri, 11 May 2012 16:36:12 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[chris salgardo]]></category>
		<category><![CDATA[Jenn]]></category>
		<category><![CDATA[kiehls since 1851]]></category>
		<category><![CDATA[Mario Tricoci]]></category>
		<category><![CDATA[Tricoci]]></category>
		<category><![CDATA[Vidal Sassoon]]></category>
		<category><![CDATA[Working at Zapwater]]></category>
		<category><![CDATA[Zapwater Clients]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1909</guid>
		<description><![CDATA[Famed beauty visionary Vidal Sassoon passed away this week at 84. It was a sad loss for the beauty industry and for those who worked with him. I had the pleasure of representing Vidal Sassoon and helping to launch their global salon brand Sassoon Studios. For Sassoon, it has always been about the cut. He [...]]]></description>
			<content:encoded><![CDATA[<p>Famed beauty visionary <a href="https://sassoon.com/index.php" title="Vidal Sassoon">Vidal Sassoon</a> passed away this week at 84. It was a sad loss for the beauty industry and for those who worked with him. I had the pleasure of representing Vidal Sassoon and helping to launch their global salon brand Sassoon Studios. </p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/Vidal2.jpg"><img src="http://blog.zapwater.com/wp-content/uploads/2012/05/Vidal2-251x300.jpg" alt="" title="Vidal2" width="251" height="300" class="aligncenter size-medium wp-image-1910" /></a></p>
<p>For Sassoon, it has always been about the cut. He was the “architect for hair,” creating bespoke haircuts with precision, volume, grace and flawless technique. I am grateful for having the chance to represent the Vidal Sassoon brand and meeting Vidal himself.  </p>
<p>As we look forward, I’m thrilled to see Zapwater working with some of the top beauty visionaries of our time including <a href="http://www.tricoci.com/" title="Mario Tricoci">Mario Tricoci</a> and <a href="http://www.tricociuniversity.com/" title="Tricoci University">Tricoci University</a> of Beauty Culture and Chris Salgardo of <a href="http://www.kiehls.com/" title="Kiehl's Since 1851">Kiehl’s Since 1851</a>. Both brands fill a niche in the market and will continue to be thought leaders within the beauty industry.  </p>
<p>However, no one will ever replace Vidal, his reputation and his wonderful brand.  May his inner and outer beauty never be forgotten.</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/Vidal.jpg"><img src="http://blog.zapwater.com/wp-content/uploads/2012/05/Vidal.jpg" alt="" title="Vidal" width="247" height="166" class="aligncenter size-full wp-image-1911" /></a></p>
<p><a href="https://twitter.com/#!/jenniferlake" title="Jenn Lake">Jenn Lake</a></p>
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		<title>WINNER WINNER</title>
		<link>http://blog.zapwater.com/2012/05/winner-winner/</link>
		<comments>http://blog.zapwater.com/2012/05/winner-winner/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:43:20 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[awards]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1905</guid>
		<description><![CDATA[&#160; &#160; Excited to announce that Zapwater was the winner of Best Fashion/Retail Campaign in North America. 2012 Gold Sabre Awards!]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://blog.zapwater.com/wp-content/uploads/2012/05/IMG_0081.jpg"><img class="aligncenter size-medium wp-image-1906" title="IMG_0081" src="http://blog.zapwater.com/wp-content/uploads/2012/05/IMG_0081-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>Excited to announce that<a href="http://www.zapwater.com"> Zapwater </a>was the winner of Best Fashion/Retail Campaign in North America.  <a href="http://www.holmesreport.com">2012 Gold Sabre Awards!</a></p>
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		<title>NO SHIRT, NO SHOES, NO SERVICE: CHICAGO FOOD AND FASHION UNITE AT ZAPWATER!</title>
		<link>http://blog.zapwater.com/2012/04/no-shirt-no-shoes-no-service-chicago-food-and-fashion-unite-at-zapwater/</link>
		<comments>http://blog.zapwater.com/2012/04/no-shirt-no-shoes-no-service-chicago-food-and-fashion-unite-at-zapwater/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 21:51:14 +0000</pubDate>
		<dc:creator>Zapwater Communications</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[chef david blonsky]]></category>
		<category><![CDATA[craig cooper]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[haberdash]]></category>
		<category><![CDATA[Matt Eisler]]></category>
		<category><![CDATA[Pops]]></category>
		<category><![CDATA[public house]]></category>
		<category><![CDATA[Trenchermen]]></category>
		<category><![CDATA[Working at Zapwater]]></category>
		<category><![CDATA[Zapwater Clients]]></category>

		<guid isPermaLink="false">http://blog.zapwater.com/?p=1883</guid>
		<description><![CDATA[Zapwater client haberdash is preparing to unveil the latest looks of the season with their Spring/Summer 2012 look book. Aptly titled No Shirt, No Shoes, No Service, the book features the city’s finest culinary talent sporting the latest wear while accompanied by a personal recipe chosen exclusively for the brand. This season’s participants include a [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/yzqq5LrJmW0" frameborder="0" width="560" height="315"></iframe></p>
<p>Zapwater client <a title="haberdash" href="www.haberdashmen.com">haberdash</a> is preparing to unveil the latest looks of the season with their Spring/Summer 2012 look book. Aptly titled No Shirt, No Shoes, No Service, the book features the city’s finest culinary talent sporting the latest wear while accompanied by a personal recipe chosen exclusively for the brand.</p>
<p>This season’s participants include a combination of nationally recognized chefs, mixologists, and restaurateurs. Photographed candidly in their true element, the complete line-up includes several Zapwater hospitality clients including Craig Cooper (Partner/Beverage Director, <a title="Pops for Champagne" href="http://popsforchampagne.com/">Pops for Champagne</a>), and Matt Eisler (Partner, Trenchermen), and Chef David Blonsky (<a title="Public House" href="http://www.publichousechicago.com/">Public House)</a>. The complete line up also includes Chef Curtis Duffy (Grace), Chef Richie Farina (<a title="MOTO" href="http://www.motorestaurant.com/">MOTO</a>), Chef Dale Levitski (<a title="Frog N Snail" href="http://frognsnail.com/">Frog n Snail</a>/<a title="Sprout" href="http://www.sproutrestaurant.com/">Sprout</a>), Donnie Madia (Co &#8211; Owner, <a title="Publican Quality Meats" href="http://publicanqualitymeats.com/">Publican Quality Meats</a>), Paul McGee (Chief Mixologist, <a title="Lettuce Entertain You" href="http://www.leye.com/">Lettuce Entertain You</a>), Chef Martial Noguier (<a title="Bistronomic" href="http://bistronomic.net/hostalt/">Bistronomic</a>), and Chef Merlin Verrier (Chief of Operations, <a title="Graham Elliot" href="http://www.grahamelliot.com/">Graham Elliot</a>).</p>
<p>Chicago tastemakers and elite will get their “taste” of spring style with the in-store look book launch event on Thursday, April 26th from 6 to 9 (607 &amp; 611 N State St) . Guests in attendance will enjoy margaritas and tequila tastings from <a title="Olmeca Altos" href="http://www.olmecatequila.com/en/verify">Olmeca Altos</a>. Guests will be the first to preview the personal recipes from each of the participants, available only to those who are lucky enough to get their hands on the limited number of books. RSVP to events@zapwater.com</p>
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