March 26, 2015

ZAP Bites: Livin’ the Ice Cream Dream

Filed under: Uncategorized — Tags: , , , — Zapwater Communications @ 10:11 pm


One of the many benefits of living in Los Angeles is that it’s always a great time for ice cream. Ice cream happens to be my Achilles heel when it comes to sweet treats, so I’ve definitely made it my mission to have as many scoops as possible.

I’ve been incredibly impressed by the artisan quality of the ice cream in Los Angeles. Ingredients you can pronounce, unique flavors and fresh ingredients are status quo. So far, these are some of my recommended “hot” spots:

  • Beachy Cream (Santa Monica): Located on Wilshire Blvd in Santa Monica, you can rely on Beachy Cream for 100 percent organic ice cream, pretzel cones and their friendly Beachy Cream Girls (the staff is dressed in retro attire). They have seasonal flavors along with their classics like Strawberry Surfer Girl and Mint Brownie. The ice cream on the cake is that Beachy Cream is dog friendly! Purchase a cone or sandwich and your pup gets a free doggy ice cream. *Photo credit: Beachy Cream
  • Ice Cream Lab (Beverly Hills): Ice Cream Lab coins itself a delish experiment and that is indeed the case. At Ice Cream Lab, your ice cream is made to order using all-natural and organic ingredients….frozen with liquid nitrogen! I loved the Blue Velvet (vanilla bean ice cream with blue velvet cupcakes and cream cheese frosting) while my friend indulged in the Salt Lick Crunch (vanilla bean ice cream with crushed salted pretzels, homemade caramel sauce and sea salt). Go during an off time, watch your ice cream magically come to life and take a stroll down rodeo drive. Photo credit: Ice Cream Lab
  • Milk (Beverly Bld, Los Angeles): Louis Vuitton said it best; “Milk is the epitome of ‘good things,’ featuring every dessert you craved when you were seven years old…” Milk offers everything you could ever imagine in an ice cream shop including ice cream macaroons, ice cream Sandwiches with homemade cookies, malts, sundaes and more. Since tres leches cake is one of my favorite deserts, I had to try the banana tres leches ice cream. We also had a chocolate hazelnut, chocolate chip cookie sandwich. The portions are large, but be prepared to finish every bite.
  • Sweet Rose Creamery (Brentwood): Sweet Rose Creamery has a few locations in Los Angeles. They’re known for their fresh, seasonal ice cream flavors. Their flavors change monthly though they do have a few regulars like their mint chocolate chip with fresh mint, and caramel sea salt. The unique part about Sweet Rose is that you can choose between sweet or more savory flavors like Earl Grey. Their ice cream is made on-site and like the other places mentioned, the ingredients are 100 percent organic.

The other phenomenal part about Los Angeles is that most of the grocery stores carry local brands allowing me to get my fix any time of day.

There you have it- my top spots for ice cream. I still have a few other places on my list to check out like Carmella and Cool Haus. What are your favorite places?

– Nora Sarrawi, Vice President

Photo Credit: Huffington Post

February 26, 2015

ZAP Bites: Are You #HotforBreakfast?

Filed under: Uncategorized — Tags: , , , , , , — Zapwater Communications @ 11:12 pm

Did you know February is National Hot Breakfast Month? Chicagoans can certainly use some hot breakfast ideas right now to keep us warm during the extreme cold we’re experiencing!

NOW® Foods partnered with a variety of natural living/food bloggers to participate in the #HotforBreakfast Month program, where the bloggers incorporated a variety of NOW’s Raw Nuts in original hot breakfast recipes. The result = great new “nutrish and delish” ways to warm up your morning routine…Enjoy!


Candied Apple Hot Breakfast Cereal

Breakfast in a Hurry (Lemon Berry Scones)

Breakfast Muffins: Maple Walnut Muffins with Goji Berries

Make Ahead 10 Grain Berry and Nut Freezer Muffins

Breakfast Cookies

Super Berry 10 Grain Muffins

Sugar Free Cookies for Breakfast

Quick and Hearty Healthy Cereal Recipe

– Alana Horinko, Vice President

February 23, 2015

ZAP Style Notes: Oscars Best Dressed + Giveaway

Filed under: Uncategorized — Zapwater Communications @ 11:07 pm

Oscars Blog Image

Whether you love or hate the Oscars, they’re one of the most watched entertainment programs on television each year. While most of that has to do with devoted movie lovers tuning in to see their favorites win a coveted statue, another huge part of it has to do with fashion lovers checking out the red carpet. From nominees to presenters, everyone is in their best and each year brings innovation and something fresh to the stage. Below, the Zapwater team has pulled together our list of favorite looks and favorite moments from last night’s big show. Make sure you share yours with us!

Just a reminder, no look would be complete without the perfect hair and makeup to match. Block 37 is giving you a chance to recreate your favorite red carpet looks with a $237 gift card to use at any of the shopping center’s beauty retailers — Ladies & Gentleman, Sephora, Sabon NYC or L’OCCITANE. Simply follow Block 37 on Instagram (@blockthirtyseven), share your favorite look with the hashtag #photo37 and you’ll be entered to win. Hurry! Entries must be submitted by February 27.

Zapwater’s Favorite Oscar 2015 Looks + Moments:

David Zapata: Marion Cotillard in Dior Couture

Also, have to give a shout out to Jared Leto! My favorite moment was the opening number, which Neil Patrick Harris did while wearing Zapwater client,

Morgan Bellock: Emma Stone in Eli Saab Haute Couture

My pic for best dressed would have to be Emma Stone! As for the best moment, I would have to say when NPK did the Birdman spoof and came out on the stage in his underwear.

Annie Block: Margot Robbie in Saint Laurent

My favorite look was Margot Robbie. That necklace and those lips were incredible. It’s how I want to look every day. Favorite moment was when Eddie Redmayne won the Oscar. I love when first timers win! Everyone expected Michael Keaton to win. Eddie seemed so genuinely surprised and excited.

Sophia Bly: Scarlett Johansson in Atelier Versace

Scar Jo for the win!

Katie Foley: Reese Witherspoon in Tom Ford

Timeless, classic and elegant in Tom Ford. Reese always knows how to bring it!

Alana Horinko: Emma Stone in Eli Saab Haute Couture

I thought Emma Stone looked stunning last night. Aside from the Glory performance and Lady Gaga’s tribute to The Sound of Music, I’d say my favorite moments were a tie between the acceptance speeches of Graham Moore and Patricia Arquette.

Jenn Lake: Neil Patrick Harris in custom Brunello Cucinelli and Ox and Bull cufflinks

My favorite look was Neil Patrick Harris, of course – wearing Ox & Bull tuxedo and stud set on the red carpet and the opening number. His opener was one of my favorite moments – he’s so talented!

Brigid Parr: Rosamund Pike in Givenchy Haute Couture

I had a few favorites, but one of my best dressed of the evening was Rosamund Pike. She’s been lackluster on the red carpet thus far during award season, but she really brought it on Oscar night. I’m completely obsessed with the scalloped cut of the neckline, and the color and fit was spot on. My favorite moment was Patricia Arquette’s speech and Meryl Streep’s reaction.

Stephanie Poquette: Naomi Watts in Armani Prive

Naomi, Naomi, can you do any wrong? That dress, the perfect hair and dark lip = love and serious red carpet moment. While I tuned in for the movies – of course! – Lady Gaga SLAYING for The Sound of Music tribute was by far the biggest highlight. Call me a Fair Weather Monster, but that performance has restored my faith!

Huong Luu-Spais: J.Lo in Elie Saab Couture

J.Lo in Elie Saab!

Stephanie Reay: Sienna Miller in Oscar de la Renta

I love The Sound of Music, so Lady Gaga’s tribute to its 50th anniversary was amazing.


Reese Witherspoon, Emma Stone and Rosamund Pike images from People Stylewatch

Scarlett Johannson, Margot Robbie, Sienna Miller, Marion Cotillard and Naomi Watts images from Hollywood Life

J.Lo image from E! Online

Neil Patrick Harris from Metro UK

February 17, 2015

ZAP Bites: National Paczki Day

Filed under: Uncategorized — Tags: , , , , , , , — Zapwater Communications @ 8:30 pm

Huong_Zap Bites_2.17.15

Happy National Paczki Day!

While Mardi Gras might be the center of attention down in New Orleans, another – yummy – tradition is starting to make its mark. For some, Fat Tuesday is welcomed with a Paczki in each hand. Paczki are Polish pastries that are deep-fried flat dough with fruit or cream fillings and usually topped with powdered sugar, icing, or bits of dried orange zest. In Polish, Paczki is translated as “donut”.

During this special day, hundreds of bakeries will sell out of these delectable jelly-filled pastries as thousands of people line up around the blocks to get their hands on one.

Go ahead, indulge in one Paczki….or twenty before Lent. You deserve it!

– Huong Luu-Spais

February 11, 2015

ZAP Decor: Interior Motives

Filed under: Uncategorized — Tags: , , , , , , — Zapwater Communications @ 11:20 pm

A new year brings the opportunity to start fresh, and my favorite way to ensure a happy 2015 is with an interior revamp. Thankfully, every January Room & Board launches their New Collection providing the perfect inspiration to get the ball rolling on a home refresh.

This year, some of my favorite trends from the 2015 New Collection include natural wood finishes, drama and year-round whites. Besides the amazing pieces introduced in the New Collection, some of the things I love most about Room & Board are…

  • Their commitment to supporting American manufacturers and small, family-owned businesses. More than 90% of the collection is handcrafted exclusively for Room & Board by American artisans.
  • The company’s philosophy is that good design should be beautiful, affordable and long-lasting.
  • Sustainability has always been a large focus of Room & Board’s business. Timeless, well-crafted furniture is an investment in the future of homes and the health of the planet. When choosing furniture designed and built to last, you don’t have to worry about it breaking down or going out of style.

Here is a roundup of some of my favorite pieces from the New Collection. To see the gorgeous collection in person, visit one of Room & Board’s three Chicagoland locations for some serious interior inspiration!

– Brigid Parr, Senior Publicist

Brig_2.11.15 Brig_2.11.15 (4) Brig_2.11.15 (3) Brig_2.11.15 (2)

February 3, 2015

Around Town LA: Hollywood + Highland

Filed under: Uncategorized — Tags: , , , , , , — Zapwater Communications @ 6:29 pm

Around Town LA - H&H

It’s an exciting time to be a part of Zapwater’s rapidly growing Los Angeles team, and I personally love working with our newest client, the Hollywood and Highland Center. Located in the heart of Hollywood, this is an iconic entertainment area well known by Angelenos and a place I frequented as a kid. With dozens of shops, restaurants and entertainment venues in the area, there is a long list of places to see while visiting the Hollywood and Highland Center. I promise, there is never a dull moment on this stretch of Hollywood Boulevard.

On top of that list are the TLC Chinese Theater and Dolby Theater, both situated on the Hollywood and Highland lot. Just last month, the Dolby Theater hosted the Hollywood Premiere of the final Hobbit movie and will host The Academy Awards in February for the 14th consecutive year.  Along with partnerships with venues in the area, including the world famous Hollywood Bowl, Pantages Theater and El Capitan Theater, the H&H Center offers visitors numerous glimpses into the entertainment world.

After searching for my favorite stars on the Hollywood Walk of Fame, I like to get a bite to eat at one of the many restaurants located at the H&H Center. You can never go wrong with American classics, such as the Hard Rock Café or California Pizza Kitchen. And if you are looking for something a little more upscale, Trastavere Ristorante and The Grill on Hollywood have you covered.

If I’m ever ending a long work day and need a little relaxation to end my night, I know I can always sip on some margaritas at Cabo Wabo Cantina, play some games at Dave & Busters or try my chance at a perfect game at Lucky Strike bowling alley.

There is no shortage of entertainment options at Hollywood and Highland, and I’m looking forward to spending plenty more time here for both business and pleasure.

– Paul-Michael Ochoa, Intern

January 29, 2015

Zap Trends 2015: The Good, The Bad and The Ugly

Filed under: Uncategorized — Tags: , , , , , — Zapwater Communications @ 6:16 pm

Morgan's 2015 Trend Blog

As publicists, it’s our job to be “in the know” and constantly stay on top of the latest trends. And, as a health nut and foodie, I’m always looking for the latest food trends and developments. Which is why when a friend asked me recently if I had heard about the “Ugly Fruit Movement” in Europe, I was instantly intrigued.

Let me break it down for you: it makes sense that retailers would want to buy the prettiest and freshest produce to sell to consumers, but what happens to those less-than-perfect fruits/veggies that don’t meet standards? Currently, any produce that doesn’t fit the bill is thrown into the trash or left unpicked altogether. French supermarket chain, Intermarche, recently changed all that.

They recently launched a campaign entitled “Les Fruits & Légumes Moches” which translates as “The Inglorious Fruits and Vegetables,” and aims to highlight issues of food waste and increase access to healthy produce. Essentially, Intermarche has agreed to sell these “aesthetically challenged” fruits and vegetables in store at a discounted price (up to 30 percent off). They launched the initiative with a cheeky ad campaign and video that of course went viral but, more importantly, the produce sold out at record rates.

Clearly, the French hit the nail on the head. In the past few years, numerous European grocery chains have caught on. US grocers, however, have not followed suit—which means that our domestically produced gnarly vegetables continue to end up in the garbage. As you can imagine, in the long run, this has a devastating impact. In fact, according to the National Resources Defense Council (NRDC), approximately 40 percent of food in the US goes uneaten.

Hunger in America is a huge issue, especially considering so many families can’t afford to eat the recommended five daily portions of fruits and vegetables. It’s my prediction (or hope) that in 2015, “ugly” becomes the new “pretty.” As we have in the past, I predict that US grocery stores will once again look to the French for inspiration. After all, beauty comes from within, right?

– Morgan Bellock, Account Director

January 26, 2015

Zap Trends 2015: Will Our Health Be Tied to Our Footprint in 2015 and Beyond?

Filed under: Uncategorized — Tags: , , , , , , , , , — Zapwater Communications @ 11:00 am

Alana's 2015 Trend Blog

This is an important year for those in the food industry. The much anticipated 2015 Dietary Guidelines for Americans will be out later this year, with a first public look at the Dietary Guidelines Advisory Committee’s report in the next month or two. The Guidelines, revised every five years as a joint effort between the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA), provide the basis for federal food and nutrition policy and education initiatives, and encourage Americans over the age of two years to focus on eating a healthful diet—one that focuses on foods and beverages that help achieve and maintain a healthy weight, promote health, and prevent disease.

While the current Guidelines, issued in 2010, offered improved insight into maintaining a healthy weight by paying attention to calorie intake from nutrient-dense foods and beverages, it also sparked much controversy from both the food industry and consumers alike, specifically over the stark decrease in recommended sodium intake and even more so, the MyPlate icon, which arguably didn’t offer much functional nutrition advice nor a complete picture. Where’s the spoon? The bowl? A cup?

Regardless, studies have shown that over the past few years, since the 2010 Guidelines were introduced, Americans are paying more attention to the nutrients in their foods and the overall healthfulness of their diets. According to the 2014 Food and Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health, published annually by the International Food Information Council Foundation, the number of American consumers who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, nearly closing the gap on what have consistently been the top two factors – taste and price.

But as important as the nutrients in our food are, so is the way our food is produced and where it comes from. The same Survey reports that more than a third of consumers report regularly buying food that is labeled as “natural” (37 percent) or “local” (35 percent), with 32 percent who regularly buy products advertised as “organic.” In fact, Packaged Facts projected in 2013 that non-GMO foods can account for 30 percent of US food & beverage retail sales by 2017, up to 40 percent if non-GMO food labeling is made a law (voluntary GMO labeling is currently in place by the FDA), with demand for natural and organic foods driving much of that demand.

On a similar note, I found this article from BusinessWeek (October, 2014) very interesting. Titled, “Sustainable Could Become a Food Group,” the article predicts that the “2015 Guidelines for the first time may tell Americans to pay attention to how their food is grown, not just what’s in it,” tying environmental protection to healthy eating. While the article speaks more to consuming plant-based foods because they’re associated with lesser environmental impacts—energy, land, and water use – choosing non-GMO, natural, organic and more local foods are also tied to sustainability and a more healthy environment.

I, too, predict that the 2015 Guidelines and recommendations for a healthier diet will include more focus on choosing foods based on how they’re grown/produced and from where.

– Alana Horinko, Vice President

January 22, 2015

Zap Trends 2015: Curls, Lashes and Keeping It Natural

Filed under: Uncategorized — Tags: , , , , , , , , , — Zapwater Communications @ 10:48 am


Keeping with tradition, my annual trend prediction blog is driven by the beauty industry. As a publicist in the lifestyle industry, it’s important to stay up-to-date on the latest trends and even try predicting them. Based on the spring 2015 runways, I’ve rounded up my top beauty trends.


Curly haired girls rejoice! It’s time to put down the flat irons and embrace that natural texture. I predict we will see lots of voluptuous curls and volume, volume, and more volume this year. While straight and loose wave styles are great for the popular “lob” cuts, those with long, flowing locks should try to venture to the wild side and cue up the curl.

Twiggy Lashes

The legendary doll look of the 60s model Twiggy with her lush, black lashes is back! Inspired from my favorite Leighton Meester/Kim Carnes song “Bette Davis Eyes,” deep, dark lashes offer a sultry look that are appropriate for the board room and the nightclub, if worn correctly. Stay away from too much liner and shadow and instead place all emphasis on the lashes.

Supernatural Skin

One of the biggest runway trends for spring was the no-makeup makeup. It’s all about the natural look next year and people will be wearing barely-there foundation or nothing at all! To keep your skin looking fresh, I’d suggest investing in a great skin care routine, including facials. Check out the spa at dana and one of my favorite facials, the resurfacing microderm facial for an “au natural” glow.

– Stephanie Reay, Senior Publicist

January 18, 2015

Zap Trends 2015: What’s Next in the Social Sphere?

Filed under: Uncategorized — Tags: , , , , , , , — Zapwater Communications @ 10:00 am
  1. A lot more I’s than We’s: As humanization becomes more prevalent and necessary for brands, I think we’ll see a lot more brands using I’s and my’s than we’s and our’s. Behind-the-scenes, there may still be multiple people drafting content calendars, reviewing, scheduling and interacting, but brands will focus on re-branding from a singular person’s voice/character to humanize the brand and connect with their fans. I’m personally more of a “we” girl and like brands to come off as a team, but I see a lot of brands moving in this direction.
  1. Increased Corporate Leadership and Team Member Visibility: As brands and agencies continue to humanize brands, corporate leadership will insert themselves into conversations more and more. People want to connect with the brands they follow and feel like they know the inside scoop. By humanizing and showcasing leaders and expert team members, fans will not only see the humans behind the brand, but also feel a deeper connection. Who doesn’t love a little BTS, typos and cussing?! The more authentic, honest and human, the better!
  1. Instagram Analytics: This is more of a request than a trend prediction. Instagram, you made community managers and brands thrilled when you introduced ads, and verified accounts but please, please, please do us a favor and let us all see some data. I love comparing apples to apples when it comes to performance even if the numbers vary from channel to channel; however, it drives me absolutely nuts that we can’t see how many viewers vs. doers we have on Instagram. Even if you can just show us reach, that’s totally fine. We’ll do the dirty work – a little 3rd grade math never hurt anyone. Oh and while you’re add it, integrating RG’s into the native app and being able to post from our desktops would be nice too!
  1. More Mobile Commerce: Venmo, Snapchat, what’s next? Mobile money transfers cross banks (and even credit cards) are already happening, but I see it increasing and becoming a lot more popular in 2015 and beyond. For social media platforms, it’s absolutely genius. We already know Millennials love purchasing experiences over goods. And when I buy concert tickets or go to dinner, I’m not sitting alone. I’m going with a group of friends and transferring money all over the place. We know that fans hate ads, so social platforms with mobile commerce could replace ads with a commission on money transfers (what’s 2% anyway?); however, what we’ll probably see is the use of both. Ads aren’t going away even if social platforms are finding news ways to make the mullah.
  1. More Cohesive Branding: Again, another request more than a trend. Ok, so I might be a little OCD, but I hate messy anything (my bedroom floor when I’m getting ready for a Saturday night doesn’t count), but what I hate more than anything is messy branding. In a perfect world, websites, public relations, advertising, social media and campaigns are married. And if not married, at least teammates who know what each other are doing all the time and are working with each other instead of against each other. Maybe I’m biased, but I think social media is the glue that holds the team together; however, to really work, the communication needs to go both ways. Here’s to 2015!

– Sophia Bly, Senior Publicist

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