GIVING BACK TO OUR FOLLOWERS
We’re Giving Thanks for Our Followers This Holiday Season!
November means two things, giving thanks and turkey. This holiday season, we’re giving thanks to all of our followers and fans with a relaxing holiday giveaway from the dana hotel’s “spa at dana.” What better way to recover from too much turkey and the anxiety of Black Friday than with a relaxing Face & Back Duo Treatment.*
Giveaway Rules and Regulations:
Entering to win is simple. We want to know what you’re thankful for this holiday season! Here’s how:
1. Follow Zapwater on Twitter or Instagram
2. Follow the dana hotel or the spa at dana on Twitter
3. Share a tweet or a photo to enter on either using the hashtag #zapgivesthanks
a. Tweet or photo should include what you’re thankful for this holiday season
The giveaway starts Tuesday, November 19 at 2:30 p.m., and those interested in entering have until 5 p.m. on Tuesday, November 26 to submit an entry. One winner will be randomly selected and announced on Zapwater’s Twitter page at 4 p.m. on Wednesday, November 27. (Announcement time is subject to winner’s response and written approval of acceptance). All times are according to Central Standard Time (Chicago time zone).
The Face & Back Duo Treatment package, provided by the spa at dana, is valued at $155. The winner will be able to redeem the package starting Sunday, December 1 and the package will be valid for one year (expiring on December 1, 2014 at midnight).
The giveaway is limited to legal residents of the United States who are 18 years or older. Due to legal restrictions, residents of Arizona, Florida and Nevada are not eligible to participate in this promotion. In addition, employees of Zapwater Communications, Inc. or the dana hotel/spa at dana are not eligible to participate in this promotion. Zapwater Communications, Inc. reserves the right to modify, suspend or terminate this promotion at any time for any reason.
* Face & Back Duo: Will give your skin a true makeover. The mini back treatment will nourish and hydrate the area of your back that often gets neglected. First, an esthetician will cleanse and exfoliate your back before applying a nourishing mask. While the mask penetrates your pores, enjoy a foot or scalp massage. Then move onto a customized facial finished with a glycolic peel which will help reverse sun damage and prevent aging by resurfacing your skin. Treatment takes about 80 minutes to complete. Package valued at $155.
ZAPWATER WINS 5 ADRIAN AWARDS
It is with much excitement that I get to share some exciting news. The Hospitality Sales & Marketing Association International (HSMAI) has awarded Zapwater Communications five Adrian Awards. The Adrian Awards honor outstanding achievement in advertising, public relations and digital marketing in the travel/hospitality industry and the largest and most prestigious travel marketing competitions globally.
HSMAI will pay tribute to Zapwater during the Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism public relations, advertising, and marketing executives in February at the New York Marriott Marquis.
Zapwater received the following Adrian Awards:
Campaign: Zombie Takeover of the dana hotel & spa
Client: dana hotel & spa
Category: Public Relations – Special Event
Campaign: LYFE Begins in Southern California
Client: LYFE Kitchen
Category: Public Relations – New Opening/Launch
Campaign: The Food Buddha Does The Dish
Client: e+o Food & Drink
Category: Public Relations – Feature Placement Television
Campaign: Del Frisco’s Steaks out Chicago
Client: Del Frisco’s Double Eagle Steak House
Category: Public Relations – New Opening/Launch
Campaign: Chicago’s GILTy Pleasure
Client: Gilt City
Category: Public Relations – Re-Launch of an Existing Product
Zapwater’s Travel and Hospitality practice continues to grow. Whether it’s work for our longstanding clients like the dana hotel & spa or some of our recent work for Hainan Airlines (China’s fourth biggest airline), our campaigns push the envelope creatively and deliver world-class results. Five Adrian Awards is further validation of this point! Let us do the same for you!
CAMPAIGN RECAP: EVERLASTING LOVE
To celebrate a Centennial milestone, Jewelers Mutual Insurance Company, provider of Perfect Circle® Jewelry Insurance, partnered with celebrity wedding planner Mindy Weiss to honor and reward couples’ commitments to “Everlasting Love”. Nearly 290 people shared their Everlasting Love stories on the Perfect Circle website; Over 2000 people voted to help decide the top five finalists; and on June 10, 2013, Ariela from South Florida was declared the winner and received $11,000 Erica Courtney® platinum diamond earrings for her story: “For Better or For Worse, We’re Always Better Together.”
The campaign launch was supported by a coast-to-coast media and digital blitz on with Mindy in tow, including:
· A Satellite Media Tour featuring her last-minute tips for summer brides, which aired on 22 local TV and radio stations in top markets – Chicago, Philadelphia, Las Vegas, and nationally via The Daily Buzz and Radio News Release reaching 790 stations. The top tip? Remembering to insure the wedding/engagement rings as symbols of couples’ everlasting love – and a priority before heading out on the honeymoon!
· An intimate “2013 Wedding Trends” media luncheon on the Rooftop of the Gramercy Park Hotel with 20 of the top bridal, lifestyle and women’s interests editors, publications and bloggers in New York, including InStyle Weddings, Huffington Post Weddings, Glamour.com, Bridal Guide, and Brenda’s Wedding Blog. Mindy kicked off the luncheon by highlighting the importance of including jewelry insurance by Jewelers Mutual, providers of Perfect Circle Jewelry Insurance, on the wedding checklist.
· A 30-minute LIVE Facebook chat (AKA Live Wedding Consultation) hosted on the Perfect Circle Facebook page, where more than 50 people received wedding tips from Mindy.
The six-week promotion further integrated bridal media and wedding blogger partnerships, a radio promotion with Clear Channel Los Angeles, Facebook ads, and ongoing media relations – including an E! News Online “Wedding Trends” segment reaching more than 12 million viewers, to drive awareness for The Everlasting Love contest and, overall, Perfect Circle. In fact, the contest alone generated 1,658 new accounts/users or “hopeful” policy holders, and the campaign secured more than 55 million media impressions, for a CPM of $3.62 ($10 = industry average).
RECIPE: HOLIDAY CITRUS PUNCH
It’s [almost] the most wonderful time of the year! Christmas lights are popping up around the city, the first holiday party invites start rolling in, we begin to craft our holiday wish lists… and for me, the dreaded holiday pot lucks are in full swing. Don’t get me wrong, I love a good celebration. What I don’t love is the anxiety that sets in when I’m expected to bring a dish to share. Thankfully, Uncle Matt’s Organic has a long list of delicious recipe ideas that have me feeling calm, cool, collected and totally prepared for the holiday season!
I can’t wait to try Uncle Matt’s Holiday Citrus Punch, which includes Uncle Matt’s Organic delicious orange juice – perfect for a light, festive citrusy take on the holidays. One of our favorite event planners, Debi Lilly of A Perfect Event, did a great rendition of the recipe in her Holiday 2013 eMagizine.
Here is the entire Uncle Matt’s Holiday Citrus Punch recipe for your drinking pleasure, and cheers to a holly, jolly holiday season!
32-ounce bottle cranberry juice cocktail, chilled
46-ounce can pineapple juice, chilled
2 cups Uncle Matt’s Organic orange juice, chilled
2/3 cup lemon juice
Large bottle 7-Up or other lemon-lime soda, chilled
1. Combine first 4 ingredients.
2. Add soda and stir.
3. Serve in decorative punch bowl.
4. Garnish with Holiday Cheer Ice Cubes
Holiday Cheer Ice Cubes
Maraschino Cherries, whole
Cranberry juice cocktail
1. Slice citrus fruit into small pieces.
2. Place fruit in bottom of individual ice cube tray compartments.
3. Cover fruit pieces with cranberry juice cocktail.
4. Freeze until solid.
5. Drop in individual glasses, fruits or punch bowls.
A GLOBAL FORECAST FOR THE 2014 HOSPITALITY INDUSTRY
Kendall College School of Hospitality Management, ranked the No. 1 program in Chicago for preparing students for hospitality careers, recently released its first-ever trends outlook for the hospitality industry in 2014 – forecasting that international knowledge and digital rankings will drive global opportunities.
Hospitality is a dynamic and fast-paced international industry. By numbers alone, travel and tourism employs 14.6 million people worldwide, and in the United States, the industry contributes one in every eight jobs. And it’s on the rise. Chicago specifically is predicted to have more than 165,000 hospitality positions by 2020, to support the mayor’s goal of 50 million visitors by that time (already reaching 65 percent of that goal in just two years!).
Chicago is one of the most vibrant hospitality and business centers in the country, and as the city’s leading hospitality institution, Kendall is dedicated to providing an unparalleled, well-rounded education that positions students ready for opportunities in Chicago, the U.S. and beyond.
Not only is a global, real-world perspective incorporated into the Kendall curriculum, but as part of their training, Kendall students can earn a Glion Advanced Certificate in International Hospitality Management, giving them a unique multi-cultural perspective as well as a highly-respected international credential to help compete in an increasingly global marketplace.
In fact, 96 percent of December 2012 hospitality program graduates reported finding a job in their field within six months of graduating, in positions ranging from Catering Manager to Event Coordinator to Guest Services Agent. (B.A. in Hospitality Management, Day Program).
MAKE NO SMALL PLANS
“Make No Small Plans” – Daniel H. Burnham
At Zapwater, I mainly work on hospitality accounts and while I absolutely love that world, I also love when I get a project that is out of the comfort zone and something totally different. Recently I got to work on a very cool project that has the ability to positively impact Chicago and its history forever.
Recently, the State of Illinois, City of Chicago, and Chicago Lakeside Development celebrated the opening of the newly extended South Lake Shore Drive. This new two-mile extension of the historic Chicago thoroughfare will unlock lakefront property that has been inaccessible to the neighboring community for more than 100 years. The event marked a major milestone for the community and a project that will transform the former U.S. Steel South Works property into a 21st century sustainable neighborhood for Chicago. The South Lake Shore Drive extension introduced the beginning of a multi-decade development that will revolutionize the city’s last great undeveloped lakefront property into a thriving, global model of modern environmental compatibility and urban living.
Also, as part of the proposed redevelopment of the property, more than 100 acres of lakefront property was donated to the Chicago Park District to build parks such as Rainbow Beach Park, incorporating the land into Daniel Burnham’s plan for Chicago’s lakefront.
Elected Officials such as Governor Pat Quinn, Senator Dick Durbin, Mayor Rahm Emanuel and Alderman’s of the 7th and 10th wards all attended a ribbon cutting alongside CEO and Chairman of McCaffery Interests, Dan McCaffery to formally celebrate the new road. The ceremony also included the unveiling of “The Steel Garden” the newest creation of renowned sculptor Richard Hunt, and performances by the amazing South Shore Drill Team and King College Prep Marching Band. The celebration then continued in the form of a 5K run/walk and Team Time Trial cycling event that lead participants down the new tree-lined boulevard. A neighborhood festival was also part of the afternoon festivities and included a farmers market featuring locally-sourced food, refreshments, live music and family friendly activities such as a pumpkin patch, hayrides and more.
The opening of this roadway and the potential to develop this land will ultimately lead to a rejuvenation of a great neighborhood that has a deep history in the former steel industry. What made this project so special was the history (and I do love history) and my admiration of Lake Shore Drive. It is one of my all-time favorite roads and the view of the city while driving north along the lake, as well as from the land itself is simply spectacular. And, even though I will be old and grey by the time the development is finished its pretty cool to say that I was once a tiny part of it all.
ZAPWATER CELEBRATES OPENING OF SECOND FOGO DE CHAO
Last month, the Zapwater team celebrated the grand opening of Fogo de Chão’s 21st restaurant in Rosemont. As a self-proclaimed “foodie,” I was thrilled to have the opportunity to work on the award-winning the authentic Southern Brazilian steakhouse.
For those unfamiliar with the brand, the restaurant’s dining experience is based on the centuries-old gaucho tradition known as churrasco, the art of roasting meats over an open fire. A prix fixe menu features freshly grilled meats carved tableside, as well as an extensive salad bar and authentic Brazilian sides.
Here are a couple fun facts about Fogo:
• Fogo de Chão is actually pronounced “fo-go dèe shoun”
• Fogo de Chão means “fire on the ground”
• Fogo de Chão is the original Brazilian steakhouse. It was founded in 1979 in Porto Alegre, Brazil and expanded into the U.S. in 1997
Mouth watering yet? A word to the wise: pace yourself. Fogo de Chão specializes in espeto corrido, or “continuous service,” where a team of Brazilian-trained gaucho chefs prepares and serves 16 different cuts of beef, lamb, chicken and pork. Guests decide both the pace and the portions of their dining experience by using a small, double-sided disc that signals to the gaucho chefs that they are ready for additional service—green queuing servers to continue bringing meats and red signaling a break. So, if you leave your green disk facing up, you’ll be constantly offered delicious cuts of meat that are hard for any foodie to refuse!
Throughout the past few months, our team has been fortunate enough to get to experience Fogo multiple times. I’m now an expert in the Brazilian cuts of meat, and I’m proud to say that I’m slowly learning the art of self-restraint.
CHICAGO’S CREEPY PAST
I have a love-hate relationship with October. I love the decorations, pumpkin carving, the sweet smell of fall in air and the vivid colors of soon-to-be leafless trees. I love hot chocolate, riding boots, big scarves and spending hours trying to find that perfect Halloween costume. So what is there not to like? Being scared. Yet, every year I find myself in the same scenario: looking up ghost stories, attending haunted houses and watching scary movies.
This time, enjoying my first fall in the city, I did some research on Chicago’s “colorful” past and old “haunts.” Chicago definitely still has some skeletons in the closet. Below are some of my favorites:
THE EASTLAND DISASTER
The Titanic was not the only ship disaster of 1915. On July 24, 1915 the SS Eastland, a passenger ship, rolled over while tied to a dock in the Chicago River. Almost 900 men, women and children were killed in the water that day. Chicagoans have claimed that late at night you can still hear screams of women and children shouting for help from the water only to look and see nothing there.
THE ORIENTAL THEATER
Previously named Iroquois Theater it was completed in November of 1903. On December 30th, 1903 a matinee play starring Eddie Foy was packed to the brim. The theater, falsely advertised as extremely fireproof, caught fire and more than 2,000 patrons were trapped inside. Since then famous actors and actresses throughout the years have noted seeing women and children dressed in old time winter clothing walking the hallways late at night.
THE CONGRESS HOTEL
The Congress Hotel is one of the most haunted hotels in Chicago! The hotel was home to mobsters, gangsters and one of the city’s famous killers H.H. Holmes. Guest have noted seeing a ghostly couple dancing in the ballroom late at night, and the sound of a little boy can be heard running up and down the hall near the north tower. Paranormal fanatics come from all around the world to stay in room 441 where security has been called multiple times as they have reported seeing the silhouette of a woman in their room.
Do you have goose bumps yet? Looking to hear more? This Halloween the Chicago History Museum and Haberdash present Boo: A Halloween Ball. Together they will resurrect Chicago’s haunted past with an elegant evening affair, complete with time-honored Chicago ghost stories, co-written and staged by Jessica Thebus.
Danny Shapiro of Scofflaw, Justin Cochren of the J Parker, and Paul Bastien of Drumbar will use their mixologist skills to whip up spooky sips and DJ Nix will be setting the music scene. Details and ticket information can be found here. It’s sure to be a SPOOK-tacular event! We hope you can make it!
Stay Creepy, Chicago!
BRIGHT LIGHTS, BIG CITY
Ladies and gentlemen, start your engines! The Gilt City Warehouse Sale roared into Chicago last week with wheels, deals and plenty of steals for Windy City shoppers. Thanks to dynamic partnerships with Infiniti and fashion designers Thom Browne and Zac Posen, Gilt City’s Warehouse Sale was bigger and better than ever.
Gilt, the innovative online shopping destination, partnered with the premium automaker to offer a pair of all-new 2014 Q50 luxury sports sedans, one designed by Thom Browne and the other by Zac Posen. Both will be sold on Gilt on Thursday, December 12, 2013 at 12pm ET at www.gilt.com/InfinitiQ50. And trust me – these cars are going to sell FAST.
It’s nearly impossible to pick a favorite between the cars! Mr. Browne’s Q50 exterior features a chrome – almost reflective – finish. The interior is accented with the Thom Browne signature red, white and blue stripe on the seats and in other areas to highlight the curves of the Q50, along with sterling silver elements to represent old world sophistication. Inside the trunk, Mr. Browne has also designed a luggage set that is custom fit for the Q50. The luggage is GORGEOUS and a great addition to the car.
On the other hand, Mr. Posen’s Q50 exterior features an ombré effect, starting with light silver in a matte finish at the front and ending in dark grey with a high-gloss finish at the rear. The interior uses luxurious materials, including velvet, shagreen, and leather, in rich shades of red that evoke red carpet glamour, a signature of the Zac Posen brand. The entire car sparkles from headlights to hubcaps.
On Friday evening, Gilt City Chicago hosted a tastemaker and media preview of the sale, including a personal appearance by designer, Thom Browne. I had the pleasure of spending the afternoon with him –a true gentleman and quite inspirational. As a former actor turned fashion designer, I was immediately struck by his fervent commitment to his professional career. At one point in the day, he provided some sound advice – “You must live for and love your career. In order to be at the top of your game and be the very best in your industry, you can’t see yourself doing anything else.”
His comment was one reminder of why I love and chose public relations as my profession – I can’t see myself doing anything else (nor would I want to). At Zapwater, we love our jobs and we’re passionate about our clients. That unique commitment is just one of many reasons why Zapwater has been, and will continue to be successful.
It’s funny how one weekend filled with shopping, beautiful Infiniti cars and an interaction with a remarkable designer can once again reinforce my commitment to my professional journey, and above all – a reminder to stop and enjoy the ride.
DOWN THE RABBIT HOLE TO LUXABY WONDERLAND
On Friday, September 20, we celebrated Oak Street’s newest addition with the grand opening of Luxaby Baby & Child, a luxury baby, children’s and maternity boutique. Originally from Princeton, NJ, owner Molly Hillenbrand Vernon wanted to create something special for guests and that she did!
Luxaby Wonderland was the theme of the night, and Zapwater teamed up with Debi Lily and Boutique Bites to create a quintessential Alice and Wonderland event. The boutique was transformed into a magical scene straight out of Alice in Wonderland. Debi Lily and team designed beautiful centerpieces filled with teacups and fresh flowers that perfectly complimented the one-of-a-kind menu, courtesy of Boutique Bites, including Mad Hatter tea sandwiches, mac n cheese checkerboard bites and mini milkshakes.
But don’t forget about the kids! Lily created an “I Spy” scavenger hunt for kids and mini burgers were in excess for mini munching throughout the night.
The real star of the evening was of course the beautiful space and fashion. Luxaby carries Rachel Riley, Baby CZ, Darcy Brown, Petit Bateau, Kissy Kissy, Olian Maternity, Isabella Oliver Maternity and more, so your little ones can be dressed to the nines.
Proceeds from the evening were donated to Operation Smile. Check out some of the images from the party above.