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August 18, 2011

THE CITY OF BLINDING LIGHTS

Filed under: 2011 — Tags: , , , , , , — Zapwater Communications @ 4:03 pm


If I am going to take time off from work, I like to make it really worth my while. This is why my husband and I decided to schedule a summer trip to one of the most romantic cities in the world – Paris, France. That, and the fact that my better half speaks the language!

It took me two weeks to finalize what to pack, one month to figure out where to stay, and six months to research to where to shop. What resulted was an unforgettable experience and perfect itinerary from start to finish. Here are some of my favorite places in Paris (and some that you won’t find in every guidebook):

WHERE TO STAY: HOTEL KEPPLER

Hidden in the plush 16th arrondissement, off the Champs-Élysées and à côté to Avenue Montaigne is the Hôtel Keppler. The hotel was designed by Pierre-Yves Rochon (who also did the Four Seasons George V in Paris and the Sofitel Chicago) and his goal was to reflect a spirit of discretion, intimacy, and refined indulgence. The 34 rooms and five suites feature bases of black and white, with splashes of color. The staff is attentive, the rooms are cozy (it is Paris after all), but it’s located on a quiet street within walking distance of the Eiffel Tower and Arch de Triumph.

WHERE TO EAT: SPRING

We first read about Chicago-born chef, Daniel Rose’s restaurant in the New York Times. The restaurant, located in the Ninth Arrondissement of Paris, seats 28 people and books months in advance. We secured a spot for dinner about two months out and enjoyed a multi-course meal and wine pairing that tickled our palettes for hours. The chef doesn’t allow substitutions for the meal so vegetarians beware! The staff was the friendliest of any Parisian restaurant we tried and they had no qualms about switching from French to English. The meal was amazing and worth the trip!

WHERE TO SHOP: LE MARAIS NEIGHBORHOOD
The best shopping district is Le Marais, which is located in the 3rd and 4th arrondissements. While everyone tells you to shop on the Left Bank, Le Marais, in my opinion, is MUCH better. The way that I equate it to Chicagoans is that the Left Bank is akin to Lincoln Park and Le Marais is Wicker Park/Bucktown. The neighborhood is filled with emerging designers, boutiques and restaurants.

My favorite store in Paris was located in the Marais neighborhood and is called l’Eclaireur. The boutique opened in 2009 and is home some of the most unique pieces from Lanvin, Versace, Alberra Ferretti, Giambattista Valli, Jasmine de Milo and others. It is has a mix of art, luxury brands and technology; the mixed media walls have the ability to rise and fall. Armand and Martine Hadida (the owners) have been quoted saying that they use the store to play with the concept of discovery: “this is not a store, it’s an experience.”

BOOK TO RESEARCH YOUR TRIP:

Happy travels!

Jenn Lake

August 6, 2011

TOPSHOP/TOPMAN TRUCK

Filed under: 2011 — Tags: , , , , , , , , , , — Zapwater Communications @ 8:37 pm

If you’re at Lollapalooza this weekend, be on the lookout for this truck. As you can see from the photo, there might be a few of the Zapwater team along for the ride.

August 2, 2011

SEVEN FUNDAMENTALS OF DESIGN

Filed under: 2011 — Tags: , , , , — Zapwater Communications @ 7:30 pm

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For 25 years, Chicago-based interior architecture and design firm, Mary Cook & Associates has provided design services to builders and developers. They have worked with large spaces and very small spaces.

Designer Mary Cook, says her seven fundamentals of design can help you figure out how to maximize your space no matter the size.

These fundamentals include:
*Function
*Proportion
*Light
*Color
*Pattern
*Ornament
*Demographic or Geographic Objective

Check out her tips!

MARIO TO THE RESCUE

Filed under: 2011 — Tags: , , , , , , — Zapwater Communications @ 2:54 pm

What are your summer hair problems?

WCIU posed that very question to people all over Chicagoland and found that hair conundrums are plenty when the temperature rises. From chlorine-green to frizz inducing humidity, no one escapes the summer unscathed. Luckily, Mario Tricoci of Tricoci University of Beauty Culture came to our rescue, offering surprisingly simple solutions to the problems that drive us mad.

Mary Doyle
Senior Publicist

FROM DEANNE

Filed under: 2011 — Tags: , , — Zapwater Communications @ 11:37 am

Every so often we hear news that rattles us to the core. Unfortunately, I had that experience this past weekend when my best friend texted me on Friday night to let me know that her sister’s boyfriend’s four-year-old son was shot in the head in a freak accident. Even worse news came the next morning when I woke up to a text that he had died in the middle of the night.

You can read a full news report here. Father and son were fishing off a pier at their lake house on Friday night when their neighbor drunkenly shot at a porch light and obviously missed (the neighbor has since been arrested for reckless homicide.

While my heart goes out to the poor families of this innocent child, this type of news leaves many wondering how something like this can happen. There isn’t much to take away from this except to remember to appreciate your loved ones at all times because you truly never know what can happen in the blink of an eye.

Deanne Daneck
Account Supervisor

HOSTESS WITH THE MOSTESS

Filed under: 2011 — Tags: , , , , , — Zapwater Communications @ 11:24 am

I am all about parties. Get-togethers, gatherings, shindigs, fiestas, celebrations—whatever you want to call them, I’m all about them. But I should clarify… I am all about attending said parties, not having anything to do with preparing for them.

Seeing that I work in public relations and often assist in event planning, my previous statement may come across as contradictory. However, planning a party for 10 to 20 friends who are actually tasting the dishes and drinks you prepared is far different than putting on an extravagant soiree with fabulous bites and beverages prepared by a team of expert caterers.

To be honest, I’m not too savvy in the kitchen. I make a mean frozen pizza (most of the time) and am quite talented at uncorking a bottle of on-sale CVS wine, but anything other than that is pushing it. So I’m sure you can imagine my utter horror and dismay when I regretfully offered to provide food and drink for a recent boat party. Total foot-in-mouth, hand-to-forehead moment.

After the initial shock and terror fleeted and I was forced to clean up my own mess, I developed quite a successful, delicious array of snacks and sips that had all party attendees bowing before me and kissing my feet! So for all of you petrified of party planning and lacking culinary skills, here are my suggestions for catering to your friends:

Assorted Mini Sandwiches
A saying to live by: Kill them with cuteness. Itty-bitty sandwiches will do just that! Start out with small rolls, add random deli selections and give them a nice little name—“Meat Your Heart Out” for your carnivore friends, “Very Veggie” for the herbivores, etc. Throw on some cheese and keep the condiments on the side (as everyone’s preferences are different), and your guests will be delighted! And even if the sandwiches taste terrible, their cuteness will make up for it.

Delicious, Potent Beverages
I always like to serve mimosas no matter what the occasion, because people always feel special and important when they sip on champagne. Honestly, it doesn’t really matter what drinks you decide to serve partygoers. If the drinks are strong and plentiful, people seem to be satisfied.

Perfect Party Playlist
Perhaps the most important key to a successful party is the music. If it’s too loud guests will be annoyed, and if it’s too lame guests will think you are a total tone-deaf loser. Keep it lively and switch up eras and genres, and I can guarantee the boat will be rockin!

I hope my party planning tips help all of you hopeless hosts and hostesses. And if all else fails, call Zapwater client Blue Plate.

Brigid Parr
Asst. Publicist

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