In order to position the Arboretum of South Barrington as the premier fall fashion and shopping destination, Zapwater secured a fashion segment on WGN Channel 9 in Chicago. Allison Krupp from the Arboretum’s marketing team showed viewers how to look like a million dollar dollars for under $100.

The Zapwater team worked with various Arboretum tenants including Soft Surroundings, Francesca’s Collection, Chico’s, L.L. Bean and DSW to create five fabulous looks for less.