Blog. Five years ago, when I was just about to start college, this word meant nothing to me. Sure they had been around, but people who had their own blog were, let’s face it, thought of as people who liked to share too much information about themselves or were really, really in touch with their feelings. But, four years later, when I was receiving my Bachelor’s degree in News-Editorial Journalism, the word had taken on a whole new meaning and life.

Meet with any career counselor or any industry big-wig and all they ask communications students is: “How are you marketing yourself?” Basically, I am my blog. A company is its blog. A newspaper is its blog. Blogging has become an extension of our personality and who we are. If you want to stand out in this difficult industry you have to create and sustain a blog that is unique. What makes your fashion blog better than the 1 million other fashion blogs? How will you design it? Who will want to read it?

While blogging is still prevalent and useful in personal and professional endeavors, there is a new social media tool that threatens to steal a blog’s glory—the app. Two years ago, the iphone was a luxury item, present day it’s in the hand of a majority of business professionals, students, parents, and basically anyone. Just as blogging changed the way we write our resume and market ourselves, apps will change that once again.

Our new client, Red Foundry, has made creating apps easy and accessible. Just as Blogspot and WordPress made creating your own blog as easy as uploading or registering your name, Red Foundry has done that for apps. With the social media world constantly changing and companies constantly looking for applicants who are knowledgeable and up-to-date on the latest technology, creating your own app can set you ahead; whether it’s funny, company related, or for personal reasons.

App. A word that is common now, but a word that will be increasingly more powerful in the future.

Stephanie Poquette
Assistant Publicist