When you think of the color green, what comes to mind? Perhaps it’s emotions like greed and envy or maybe material items like money? This April 2010, Zapwater’s signature color orange is slightly being overshadowed (and we’re okay with it) by the color green in honor of Earth Month.
Recently, Zapwater was tapped as the agency of record for GreenLaces, a non-profit organization dedicated to giving back to the Planet through promises and funding environmental initiatives. GreenLaces was founded by Chicago Red Stars player, Natalie Spilger, a Stanford graduate who believes that athletes should not only serve as role models to youth, but also give back to the Planet. GreenLaces confronts this challenge through pop culture and individual reform providing an immediate and viral impact. GreenLaces inspires the masses to make “green” promises to the Planet whether it’s showering in a shorter period of time, using cups instead of plastic water bottles, and then purchasing green laces to serve as a reminder to that promise.
Show your support for the Planet and make your own “green” routine promises by visiting GreenLaces at www.greenlaces.org. Also, be sure to tune in to Natalie Spilger this Saturday, April 17th on ABC Channel 7 at 6:30 AM, as she provides great green tips and discusses more about GreenLaces.
I can’t believe what I am about to Blog. In fact, my father might disown me as a son. Please understand, the old man grew up a few blocks from Yankees’ Stadium.
Ok. I probably should give you a little bit of background.
I am an obnoxious New York sports fan. I have never rooted against a New York team.
I also love talking trash about my New York teams.
When my wife used her company tickets to take me to a Blackhawks v. Rangers game, I actually started a Potvin Sucks chant. Not familiar with the history of that chant, click here.
But now I have a confession to make.
Deep breathe.
I’ll soon be putting on my first Chicago sports jersey and rooting for the local team over its New York counterpart.
In February 2010, Zapwater worked with Rasmussen College to publicize a system-wide career and networking fair. The campuses had more than 3,200 participants system-wide, with increases across the board on students and employers attending the job fair.
“I think the turnout was a really good sign for the economy,” Jamie Hintz, a career services advisor at the Rockford campus, said in an interview with the Steamwood Press. “I’ve had employers calling me since asking when the next job fair will be because they’re planning on hiring.”
Employers in attendance included: Wells Fargo, UPS, US Bank, RR Donnelley, Eagan Police, SUPERVALU, Comcast, H&R Block, Bright Horizons, Fifth Third Bank, State Farm, Bank of America, State Patrol of MN, and many more.
Working together for a better world, renowned reggae musician Bob Marley’s Family, along with HoMedics, tapped Zapwater Communications to handle the media relations and social media initiatives for the announcement of The House of Marley. Zapwater assisted with a private experience at the House of Blues in Chicago in February 2010 to make the formal announcement of the partnership.
The Movement will officially begin in Q4 of 2010 with a line of consumer electronics including boom boxes, docking stations, ear buds and headphones. The House of Marley is committed to the development of innovative products that adhere to Marley family core values: Equality, authenticity, charity and sustainability. Part of that includes making eco-friendly offerings and sourcing materials such as leather, wood and bamboo, as well as recycled plastics and fabrics.
Living by the mantra, We Don’t Make the Headlines, Our Clients Do™, Zapwater Communications secured a lifestyle segment for Michael Gaffney on View from the Bay in San Francisco. As the Founder of the American Schools of Flower Design, Gaffney discussed DIY floral arrangements with the anchors and provided tips to viewers on how to create arrangements for all occasions.
Mark your calendars for these Zapwater Communications Client Events for April-June 2010
April 16, 2010 – “Winter is EFFEN Over” Event at Crimson Lounge Crimson Lounge (333 N. Dearborn), will host “Winter is EFFEN Over,” to mark the beginning of warm weather in the Windy City, on Friday, April 16, 2010. The lounge will welcome back former resident DJ Samantha Ronson for the event, which will benefit the Spina Bifida Association of Illinois.
April 16, 2010 – HALO For Men Salon and Spa One Year Anniversary Party (Loop Location) In celebration of one successful year of business, HALO For Men (70 W. Madison), is pleased to welcome guests to the salon to enjoy complimentary cocktails and hors d‘oeuvres from 6 to 8 p.m.
April 17, 2010 – Chicago Red Stars First Home Game Chicago’s own women’s professional soccer team, the Red Stars, will open up the season with their first home game at Toyota Park on Saturday, April 17, 2010. The Red Stars, led by Head Coach Emma Hayes, will take on the Saint Louis Athletica at 7 p.m.
April 21, 2010 – MeteoRAlogy Madness Event at RA Sushi RA Sushi (1139 N. State St.) will host a contest featuring Chicagoland’s favorite weather people, who will create a signature sushi roll. The winning roll will be featured on its own menu from May 1 through May 15, 2010 at all three Chicagoland RA Sushi locations (Chicago, Glenview and Lombard). A portion of the proceeds generated from the sale of the roll will go to the winner’s charity of choice.
April 29, 2010 – Golden Apple Fundraiser at Lumen (7 to 10 p.m.) The Golden Apple Associates Board Presents “Casino Night” at Lumen (839 W. Fulton Market) on April 29, 2010 from 7 to 10 p.m. Proceeds benefit Golden Apple, which works to prepare Chicago-area teachers.
May 1, 2010 – Art Resources in Teaching (ART) Celebrates! Art and Hispanic Culture Art Resources in Teaching is Chicago’s oldest and largest educational organization dedicated to providing vibrant visual arts programs to elementary school children, teachers, and parents in underserved neighborhoods and in schools with no art instruction. This event is to raise awareness and funds for ART and will take place at the National Museum of Mexican Art (1852 W. 19th St, Chicago). Tickets are $50 per person, or $150 for the entire family.
May 7th-9th, 2010 – Dana Rebecca Designs Trunk Show at Cy Fredericks Third generation fine jewelry designer, Dana Levy of Dana Rebecca Designs will make a personal appearance and showcase new pieces from the collection at Cy Fredericks (2719 Pfingsten Road, Glenview, IL 60026).
May 15, 2010 – Chicago Red Stars Home Gave vs. Philadelphia Independence Enjoy a night of soccer when the Chicago Red Stars take on the Philadelphia Independence on their home turf at Toyota Park in Bridgeview, IL. Kick-off starts at 6 PM CST and tickets are available on www.chicagoredstars.com
May 27, 2010 – Sex & The City Event at RA Sushi *DETAILS TO COME!
May 30 to June 5, 2010 – “Nicky’s Week” Fundraiser at RA Sushi RA Sushi will host its sixth annual “Nicky’s Week” fundraiser May 30 to June 5 to benefit St. Jude Children’s Research Hospital. All three Chicagoland RA locations (Chicago, Glenview and Lombard) will donate 100 percent of the proceeds from the sale of a variety of menu items and beverages to St. Jude.
June 6, 2010 – Chicago Red Stars Home Gave vs. Atlanta Beat The Chicago Red Stars will play against the Atlanta Beat at Toyota Park in Bridgeview, IL on Sunday, June 6th. Kick-off starts at 5 PM CST. Individual game ticket prices range from $15 to $50 and available via their website www.chicagoredstars.com
June 23, 2010 – Chefs on the Grill Featured Chicago chefs will come together at Park Grill (11 N. Michigan Ave,) in Millennium Park to showcase some of their favorite summer recipes. With ticket purchase, guests can enjoy delicious food and drinks at the popular al fresco dining destination. Proceeds will benefit Grant Park Conservancy.
For more information about Zapwater events, email mariam@zapwater.com
Do you have a special memory of a lost loved one? Specialists in cause related marketing, Zapwater is working with Chicago author, Emily Hoffman to help garner recipe submissions for her soon to be published cookbook, A Blending of Bittersweet Memories. On this ABC 7 Chicago segment, Emily whips up one of her Mother’s specialties and talks about her very special project.
It is not uncommon for you to turn on a television and see a Zapwater client discussing complicated legal issues. A client in our award winning legal marketing practice, attorney Howard Ankin recently appeared on WGN’s Midday news segment. The segment increased awareness about Ankin Law Offices LLC and their ability to help with cases related to workers compensation, personal injury, wrongful death lawsuits, general practice, and motor vehicle accidents.
Zapwater recently hired Jenn Lake as the agency’s first Creative Director. In the newly created role, Jenn will oversee the creative direction of the firm and key accounts. She will also direct all marketing initiatives, brand growth and expansion, while also identifying potential partnerships and collaborations, and directing all new business development.
Prior to joining Zapwater, Jenn served as the Vice President of Skirt PR, a fashion, beauty, and lifestyle agency. While there, she led the agency’s fashion and lifestyle divisions while overseeing some of the agency’s largest accounts.
Throughout the course of her career, Jenn has quickly positioned herself in the industry as one of the leading young professionals with a reputation for exceeding client expectations with exceptional work and results. With extensive local, regional, and national media relationships, she consistently delivers out-of-box thinking and strategies that captures the attention of both media and consumers.
Should your business be looking for public relations support now or in the future, email Jenn at jenn@zapwater.com to receive more information about Zapwater Communications and hear more about our services.
HSMAI recognized Zapwater Communications, Inc. with a Platinum Adrian Award as one of the twenty best travel marketing initiatives of 2009. HSMAI paid tribute to Zapwater for its work on behalf of Hotel Sax Chicago during the 20th annual HSMAIAdrian Awards Gala. President, David Zapata, along with Group Director of Hospitality, Annie Neyman Block and Account Supervisor, Susan Schrieber, attended the black-tie affair on Feb. 1, 2010 at the New York Marriott Marquis.
Zapwater won the Platinum Adrian Award for its highly creative “Turning Regular Joes into J-Lo’s” packages and publicity program developed for the Hotel Sax Chicago. The Zapwater-developed concept allowed hotel guests to stay in rooms with amenities found in celebrity riders. The campaigned garnered a lot of national media attention including a feature story on ABC’s Nightline.
