Celebrity style doesn’t always have to cost a fortune. Everyone’s favorite Desperate HousewifeEva Longoria is star proof. Spotted back in mid-April on the set of a promotional shoot in France, Eva donned the price-friendly Erie earrings—18-karat gold fill oval-shaped filigree—from designer Kristen Amato. A few days after, Eva was then spotted wearing the same pair of earrings as she made her way through the airport.Once back in the states and just a week later, the Beso restaurant owner attended the uber joint birthday bash for Posh and Becks and was sporting none other than another pair of K.Amato earrings! This time she was seen in the Armitage—18-karat gold-fill filigrees combined with smoke colored teardrops.
To show her appreciation for stylish yet affordable baubles, Eva personally wrote Kristen a thank you note expressing her love of K.Amato jewelry! And the L’Oreal spokes model wasn’t the only one who took notice of K.Amato, OK! magazine featured the Erie earrings in the May 5th issue as part of the Style Update Section under “Earrings Steal and Splurge.”Then, on April 28, Eva was spotted wearing the Erie earrings again during a casual lunch in LA. Four sightings of Eva and K.Amato together this month, I think this might be the start of a beautiful (and affordable) relationship!
Launched in 1998, PR Week has established itself as a vital part of the PR and communications industries in the US, providing timely news, reviews, profiles, techniques, and ground-breaking research for practitioners.
Zapwater’s very own do-it-yourself darling client, Kelly Edwards is a busy lady these days with taping the third season of Design on a Dime for HGTV, stopping by the Tyra Banks show (below), hosting home shows across the nation, and giving tips in the Sun-Times shopping pages to Chicagoans on how to style their homes based on their wardrobes. The busy hostess is also serving on the host committee for the Bowler Hat Art After Party for Artopolis/Art Chicago event this Friday.
Next up for the national personality, stories in both Midwest Living and Cosmopolitan magazines and more monthly news segments on WLS-TV, ABC Channel 7 Chicago.
How are you going to celebrate Earth Day today? Will you take your bike or the bus to work? Take faster showers? Just turn off a few more lights? Earth Day is important every day, so while you’re taking small steps to being eco-friendly you can be eco-fabulous with hot new spring fashions.Our client Tivi, has earth-friendly designs for both men and women. From their cuff-links made from used Jack Daniels oak barrels to my personal favorite: the wood and silk screen print bracelets for women. Laser cut from flat veneer sheets of wood and maple, the bracelets are hand silk-screened and feature funky button snaps. The snappy flat-pack bracelets now come in four fierce designs and two guiltless styles for only $30.
Mother Nature always knows what’s best: “Your mom called. She said to wear these.”
“I can change the world, with my own two hands.” – Ben Harper
I’d like to think I truly could change the world with my own two hands but it is an awful lot to shoulder. At Zapwater’s offices, we are trying to lend a hand. Inspired by our new client Boise Inc., we have made office recycling a top priority.
We began with recycling paper and cardboard. Soon we plan to recycle plastic. Zapwater employees have made efforts to bring in our own mugs and cups rather then use plastic cups. Simple acts by individuals can make such a profound impact in attempting to reinvigorate the planet. With an ever greening world and economy, practices must first start at home or in this case Zapwater HQ.
John H. Delaney Office Manager/Special Project Manager
A few weeks ago the Hotel Sax Chicago held their grand unveiling to the public with a two-night event for over 2,000 guests. The widely anticipated $25 million transformation of the House of Blues Hotel into the Hotel Sax Chicago began in January of 2007 and included a top-to-bottom renovation of the property, which now boasts state-of-the-art guestrooms, a gleaming lobby area, Crimson Lounge, amazing presidential suites and unexpected technology surprises.
The hotel is now warm with a new dramatic style and glamorous ambiance and definitely one of the coolest this city has to offer.
To unveil the finished product, the Hotel Sax Chicago hosted a private two-night event on Thursday, March 13 and Friday, March 14 featuring two local nonprofit organizations. The March 13th industry event was thrown in partnership with Gilda’s Club Chicago, the local branch of the national Gilda’s Club charity, offering free support to cancer patients and their families. The following March 14th event highlighted the charitable efforts of Lumity, which focuses on helping other charitable organizations to better fulfill their missions through the donation of various technologies. Both charities raised a combined total of over $12,000 and board members from both charities were present.
Chicago VIP’s, local politicians and industry heavyweights all dined, drank and even played guitar hero and rock band throughout various floors of the hotel. They even held a simulcast concert using never before seen technology by Yamaha and playing a Signature Series Red Elton John piano, signed by the artist and the only one available in North America!
Four months ago I began my internship at Zapwater Communications. Going in I was both nervous and excited for the experience that lay before me. Was I going to do well? What kind of things would I be working on? Would my only input be “cream and sugar in your coffee?” As a graduating senior at Columbia College Chicago majoring in Marketing Communications, I knew a challenging internship that offered hands on experience would be the best way for me to build my portfolio and help give me the confidence to take my burgeoning career to the next level. But would Zapwater Communications deliver?
From my first day I was working directly with Zapwater’s publicists on a variety of accounts in lifestyle, hospitality and corporate. On any given day I could spend the morning writing a case study for a hip, Chicago-based jewelry designer and in the afternoon I’ll be editing a release for an environmentally friendly paper company. The office atmosphere ranges from calm and collected to a controlled chaos, depending on what is going on that day (or even that hour!). The flow of ideas around the office is almost contagious, allowing me to learn something new every day I am here.
Throughout my semester here I have worked closely with publicist Susan Schreiber and senior publicist Annie Neyman on the Hotel Sax and Crimson Lounge accounts. Recently Zapwater used their event savvy to help orchestrate the grand unveiling of the newly renovated Hotel Sax. The two-day event was one of my favorite experiences at Zapwater because it gave me, and over a thousand party goers, an opportunity to see the final outcome of all Zapwater’s hard work that I was fortunate enough to take part in.
So has Zapwater delivered? In case you couldn’t already tell, the answer is a resounding yes! As I am about to dive head first into post-college life, I know that my experience at Zapwater has helped to prepare me for the challenges that are ahead. With my newly fattened portfolio in my hands and the Zapwater mantra “We don’t make headlines, our clients do” in my mind, I am ready for all the world of public relations has to throw at me!
Today’s Chicago Tribune’s Red Eye discusses the current “Doggie Divide” in Chicago. In the article, Chicago dog lovers and haters face off on the rules of “petiquette.”
Zapwater definately takes the side of dog lovers since our office and building are both dog friendly. In fact, today we are being visited by Mayra Camara’s bulldog Leonard.
On other days, it’s not uncommon for my “boys” Boots and Henry to make guest appearances at the office.
So next time you stop by Zapwater, make sure you bring some treats.
One of Zapwater’s newest clients is Boise, Inc. As an industry leader in recycled papers. Boise’s Jackson (AL) Mill has delivered high quality recycled products for more than a decade and processes more than 300 tons per day of post-consumer recovered paper.
Recently, Zapwater is helped coordinate Boise’s first Recycled Summit in Denver, Colorado, where Boise will speak to its commitment to sustainability for preserving and protecting our natural resources for ourselves and for future generations.
The summit addressed, through guest speakers and panel discussions, the impact the paper industry has on the environment, as well as the issues of recycling and sustainability in the papermaking process.
Alexander Toeldte, CEO of Boise, Inc. welcomed attendees and opened the Summit with remarks.
“Boise has an ever sharper focus on customer needs and sustainable business practices.”
Guest speakers included environmental experts and professionals,academics and specialists in the forest management fields.
While the terms “green” and paper companies may not seem synonymous, the leaders in the industry have taken great steps to make their production processes more environmentally friendly.
Susie Schreiber and I just returned from San Francisco where Zapwater received two 2008 Bulldog awards. As a young company, winning awards hasn’t really been a priority. In fact, this is the first time Zapwater has entered any industry award programs. The fact that we went two for two in awards submissions is pretty exciting.
The Bulldogs are sponsored each year by The Bulldog Reporter, a national media relations publication. What sets these awards apart from others in the public relations field is that they honor strategic business thinking as much as results in using the press to tell an organization’s story. In addition, the competition is the only major awards judged exclusively by top working journalists from some of the leading media outlets in the country including The New York Times, Fox News, Fast Company and The Washington Post.
Zapwater was awarded a Silver Bulldog Award for its work on behalf of the Hotel Sax Chicago. Its campaign “Turning Everyday Joe’s into J.Lo’s” was recognized in the Best Travel, Hospitality & Destinations Campaign category.
Zapwater’s effort on behalf of Attorney Jeffery Leving also won a Silver Bulldog Award in the Best Response to Breaking News category. The campaign entitled “Bringing Attention to the Subject of Parental Alienation” was in response to the leaked Alec Baldwin phone message.
While in San Francisco, Susie and I celebrated victory at a great neighborhood restaurant North Beach Sushi. It was recommended by Tricia Gellman Holmes, VP of Marketing at LiveBooks. While winning award is a new frontier for Zapwater, I was able to get Susie to enter new culinary frontiers eating dishes like Uni (Sea Urchin), Ama Ebi (Raw Shrimp), Ika (Squid) and Tako (Octopus). At Zapwater, it was really a week of firsts. Just ask Susie.
Once back in the states and just a week later, the Beso restaurant owner attended the uber joint birthday bash for Posh and Becks and was sporting none other than another pair of K.Amato earrings! This time she was seen in the Armitage—18-karat gold-fill filigrees combined with smoke colored teardrops.
Then, on April 28, Eva was spotted wearing the Erie earrings again during a casual lunch in LA. Four sightings of Eva and K.Amato together this month, I think this might be the start of a beautiful (and affordable) relationship!
