Monthly Archives: October 2007

October 31, 2007


Filed under: Central States Trucking,Quality Float Works,Shakespeare Squared,Zapwater Client — @ 9:39 pm

Zapwater Communications congratulates its three clients that were recently honored with The Business Ledger’s 8th Annual Entrepreneurial Excellence Awards.

The Zapwater clients honored were:

Doug & Bryan Grane
Central States Trucking
2007 Growth Award

Kim Kleeman
Shakespeare Squared
2007 Today’s Young Entrepreneur

Sandra Westlund-Deenihan
Quality Float Works, Inc.
2007 Regional Spirit Award

Above is the advertisement that Zapwater ran in The Business Ledger.

October 30, 2007


Filed under: Quality Float Works,travel,Zapwater Client — @ 7:49 pm

Media Frenzy Surrounds First Airbus 380 Passenger Flight

On October 25th, the first Airbus 380 passenger flight departed from Singapore to Sydney. My client, Jason Speer, was one of the lucky few who had the opportunity to board the jumbo jet capable of holding 853 passengers. Jason, the only non-media passenger from Illinois, knew the flight would go down in aviation history! An aviation enthusiast, he didn’t think twice about partaking in the trip that would have him in the air for 60 hours, in airports for 18 hours and participating in countless interviews over a period of only six days.

Due to production problems, the first passenger departure of the Airbus 380 had been postponed for two years. The double-decker jet has a tail that rises almost eight stories and a wingspan and fuselage that are each almost as long as a football field! Jason is the Vice President of a Schaumburg-based metal float manufacturing company, Quality Float Works. By the end of the media blitz known as the Airbus 380 flight, he might as well have been a celebrity!

On Thursday, October 25th, Jason and 470 other travelers boarded the Airbus 380 giddy with anticipation of what the trip would hold. “This is an opportunity to experience once and be part of history,” Jason explained of the extravagant flight. The jumbo jet has twelve private suites and 23-inch LCD TVs for the enjoyment of its passengers. Business class seats measured 34 inches across and each converted into a lie-flat beds.

Development costs for the Airbus 380 are looming at $18 billion. Now the world’s largest commercial airplane, its first flight garnered expected mass media attention. Now resting at home after days in the air, Jason describes the frenzy of reporters and photographers aboard the flight seeking out the perfect passenger interview. Media from countries around the world inquired about Jason’s interest in aviation, his predictions for the Airbus and overall thoughts of the flight. In all, he was interviewed by dozens of reporters and graced the front page of the business section in the suburban Chicago daily newspaper, the Daily Herald.

Even USA Today, one of the nation’s most read newspapers, began and ended their Airbus 380 story with mentions of Jason Speer. The jet, which aimed to bring luxury back to international travel, created a tremendous buzz among aviation enthusiasts and airline experts. The flight itself was described as a giant party with many bells and whistles. Of the overall journey, Jason reflects, “it was the trip of a lifetime but I’m glad to be home.”

Susan Schreiber

October 25, 2007


Filed under: Elm Street Liquors,Empire Liquors,fashion,Nightlife,TK Men,Victory Liquors,Zapwater Client — @ 5:50 pm

It’s always rewarding to be a part of the inception of a concept, watching them grow from day one into a successful business, this past year we’ve had the pleasure of working with two clients that we have seen blossom, TK Men and Empire Liquors.

As TK Men turned one in August we were excited to see how far store owner Lindsay McKay has come, starting out last summer with her first retail concept. McKay, a former celebrity stylist, was looking to step up men’s style to Chicago. With her outside-the-box thinking and risk taking on new lines, TK Men was born. Through the past year McKay has built up a strong clientele and a reputation for her eye on style. Now being thrown back into the styling world, McKay will continue to jet set off to work on projects in NY and LA but will always come back to her safe haven in Chicago at TK. As year two unfolds, McKay plans to bring in some new undiscovered labels and focus more on her niche of guiding clients and helping them expand their wardrobe and fashion-comfort zone. Keep your eyes peeled for an amazing men’s fashion show to come in November!

Empire Liquors, one of three concepts owned by Matt Eisler opened in October 2006. As the edgy sibling of Gold Coast, Elm Street Liquors, Empire brought to Wicker Park a lounge offering with an amazing interior to boot. The vibe at Empire is a little more hipster, although it holds the unpretentious card true to its heart. Bottle service is not a focus, but always is fun to have in the back-secluded gagster booth, which holds front row seating to the dance floor. Since the summer, DJs Emilio Abadia (AKA E6) and Matt Roan have held residencies bringing in the underground music scene and keeping the crowd energized. In July the two kicked off their Dance Party Magic event hosting national talent for a monthly party that has taken off. In August Roan played Lollapolooza and will be hitting up national gigs throughout the next months. While Empire continues to entertain the Wicker Park crowd, Eisler continues to think of new ways to entertain Chicagoans. Look for new concepts from the brainchild in 2008.

Congratulations TK Men & Empire to a great year and cheers to successes to come!

Ali Hazlinger
Senior Publicist

October 17, 2007


Filed under: entertainment,Kelly Edwards,Zapwater Client — @ 7:38 pm

The change of seasons from summer to fall is when I personally start to think about updating my wardrobe. It is also the perfect time to rethink how your home is outfitted. Chicago designing diva Kelly Edwards from HGTV’s hit show “Design on a Dime,” recently gave some helpful hints to UR Chicago Magazine readers and ABC, WLS-TV Channel 7 11 AM News (click HERE to watch) viewers on how to fashion their interiors with the latest must-haves in home decor at cost-friendly prices.

With October being one of the busiest moving months for Chicago residents, Kelly’s insight and expertise is right on trend!

Kiran Advani
Group Director

October 3, 2007


Filed under: fashion,grace,Zapwater Client — @ 4:26 pm

Hostess Kristi Ryan dazzled in her doo.ri navy bubble dress and Luciano Padovan platform peep toe disco ball pumps (pictured) while she mingled with her guests at the grace shoe boutique grand opening party Tuesday, September 18th. The fashionable guests admired the beautiful and exclusive fall footwear that was hand picked by Bucktown boutique owner Kristi Ryan herself.

Guests sipped on champagne and dined on a delectable selection of J&L Catering’s hors d’oeuvres like chilled cucumber disks with minted chevre and crushed pistachio and the J&L signature curried chicken salad in miniature rice paper baskets.

Footwear fanatics gushed over the Hunter Wellie Rain Boot, which grace carries in 9 bold colors, there is nothing like being trendy in the rain! Another hot seller was the Dusica Duscia knee high riding boot in a caramel color, definitely a boot that would turn heads. One of my personal favorites in the store is the Gwendolyn Carrie glazed fish skin exotic navy pump with a soft almond toe – you cannot go wrong with this sophisticated and stylish shoe. The most remarkable material used in the Gwendolyn Carrie collection is real fish skin leather, which means the shoes are waterproof! I only dream about owning a shoe this outrageously luxurious!

grace is located at 1917 North Damen Avenue, 773.384.7223.

Elizabeth Kujawa


Category ID 23